SEO Specialist

Summary

Join our team as an SEO Specialist and develop and execute comprehensive SEO strategies to boost organic search rankings, drive traffic, and increase conversions. You will leverage expertise in technical SEO, content optimization, link building, and analytics. Collaborate with internal and external stakeholders to achieve measurable results. The ideal candidate is a proactive problem-solver with a deep understanding of search engine algorithms and industry best practices. You will shape the digital presence of in-house properties and client websites, contributing to long-term growth. This role requires managing multiple projects simultaneously and adapting to shifting priorities. The annual salary range is $60,000–$70,000.

Requirements

• Minimum of 3+ years of experience in SEO with a proven track record of driving organic growth
• Strong expertise in keyword research tools (e.g., SEMrush, Ahrefs) and analytics platforms (GA4)
• Proficiency in WordPress or similar CMS platforms; Elementor experience is a plus
• Solid understanding of HTML/CSS; knowledge of JavaScript for SEO purposes
• Familiarity with technical SEO tools like Screaming Frog audits and diagnostics

Responsibilities

• Build and implement data-driven SEO strategies tailored to business goals and KPIs
• Conduct competitive analysis to identify opportunities for growth and differentiation
• Collaborate with cross-functional teams to align SEO efforts with broader marketing initiatives
• Provide strategic content recommendations for landing pages, blogs, and other web assets to maximize organic visibility
• Ensure on-page optimization through effective use of metadata, headers, internal linking, and structured data
• Review and refine existing content for improved keyword targeting and alignment with user intent
• Perform in-depth keyword research using tools such as SEMrush, Ahrefs, or Google Keyword Planner
• Identify high-value keywords and map them to appropriate landing pages for optimal performance
• Monitor keyword rankings and adjust strategies based on trends and analytics insights
• Conduct regular technical audits to identify issues affecting crawlability, indexation, or site performance
• Optimize website architecture, page speed, mobile usability, schema markup, and URL structures
• Collaborate with developers to resolve technical issues such as broken links, duplicate content, or JavaScript rendering challenges
• Develop effective link-building campaigns to enhance domain authority
• Execute outreach programs to secure high-quality backlinks from reputable sources
• Monitor backlink profiles to ensure compliance with Google’s guidelines and mitigate risks of penalties
• Ensure content adheres to Google’s E-E-A-T (Experience, Expertise, Authority, Trustworthiness) guidelines for quality assurance
• Collaborate with the in-house content manager to maintain high standards for accuracy and relevance in published materials
• Track website performance using tools like Google Analytics 4 (GA4), Looker Studio (formerly Google Data Studio), or Screaming Frog
• Create monthly reports that include actionable insights on traffic trends, keyword rankings, conversion rates, and competitive positioning
• Use predictive analytics to identify opportunities for growth and mitigate risks from algorithm updates or market changes
• Upload data to keep reporting updated when necessary across the department

Preferred Qualifications

• Experience managing local SEO campaigns and optimizing Google Business Profiles (GBP). (Implement local keywords and schema markup on-site, experience with (GBP), Yelp, and other directories, along with an understanding of NAP data
• Background in link-building strategies
• Knowledge of UX principles and CRO as they relate to SEO performance improvements
• Strong knowledge in Google Analytics or related reporting platforms

Benefits

The annual salary range for this position is $60,000–$70,000, depending on experience, qualifications, and relevant skills