Summary
Join KIVORK's diverse international team and contribute to the creation of innovative travel industry products. As a Google Ads Specialist, you will set up, launch, and optimize advertising campaigns across various platforms. You will conduct A/B testing, analyze performance metrics, and collaborate with designers and copywriters. The role requires 1-2 years of Google Ads experience and a solid understanding of Google Analytics and Google Tag Manager. Data analysis skills and strong communication are essential. KIVORK offers competitive salaries, performance-based bonuses, professional development opportunities, and remote or hybrid work options.
Requirements
- 1β2 years of experience working with Google Ads (independent campaign setup and management)
- Solid knowledge of Google Ads, Google Analytics, and Google Tag Manager interfaces
- Understanding of internet marketing principles and the digital sales funnel
- Experience working with various objectives: lead generation, e-commerce, brand awareness
- Data analysis skills and the ability to make data-driven decisions
- Strong verbal and written communication skills
- Self-organization, attention to detail, and a results-oriented mindset
Responsibilities
- Set up, launch, and optimize advertising campaigns in Google Ads (Search, Display, Video, and Remarketing)
- Conduct A/B testing of ads, landing pages, and bidding strategies
- Continuously analyze and improve performance metrics (CTR, CPC, CPA, ROAS)
- Gather and analyze the semantic core and negative keywords
- Prepare regular reports and present results
- Collaborate with designers and copywriters to create effective creatives
- Work with Google Analytics, GTM, and other analytics systems
- Stay up to date with trends and changes in Google advertising tools
Preferred Qualifications
- Experience with other advertising platforms (Meta Ads, Bing Ads, etc.)
- Google Ads and Google Analytics certifications
- Experience managing large budgets (>$5,000/month)
- English language proficiency at an Intermediate level or higher
Benefits
- Competitive salary + performance-based bonuses
- Professional development and company-sponsored training
- Remote or hybrid work format
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