Manager, Strategy & Analytics

Summary

Join Influential, the world's largest influencer marketing company, as a Manager, Strategy & Analytics! Drive campaign planning and execution, focusing on delivering best-in-class strategies within the luxury beauty vertical. Work directly with clients to define goals, create success metrics, and activate strategies. Collaborate with cross-functional teams to develop insight-driven strategies. Analyze campaign performance, leveraging data to optimize future campaigns. This role requires strong analytical skills, experience with market research tools, and proficiency in social listening. You will be a highly collaborative team leader, managing your workload and communicating effectively with stakeholders. The position offers remote work, competitive compensation, flexible time off, and comprehensive benefits.

Requirements

• Must be physically based on the east coast
• Bachelor’s degree or equivalent experience
• 5+ years agency experience in social listening or previous strategy, consulting or analytics roles
• Strong analytical skills and hands-on experience with market research tools (e.g., Global Web Index, Statista, etc.)
• Experience constructing Boolean queries and using social listening tools (e.g., Brandwatch, Netbase, Infegy, TalkWalker, etc.) to analyze mentions, sentiment, consumer cohorts, and trends
• Strong proficiency in Microsoft Excel (e.g., spreadsheet formatting, pivot tables, v-lookups, etc.) and Google Suite
• Knowledge of leveraging social content data and providing actionable insights and recommendations on content strategies
• Experience with survey design and quantitative survey analysis for audience segmentation and insights
• A highly collaborative team leader with a proven track record in effectively managing their own workload and proactively communicating with key stakeholders
• Ability to set up efficient and effective processes and manage and meet deadlines
• Strategic thinker with a proactive, positive attitude and strong work ethic, who enjoys a fast-paced environment
• Proven success developing and implementing new, innovative ideas
• A customer-centric, analytical and ROI based approach to all decision making
• Demonstrated success in leveraging data and insights to inform business decisions and achieve broad buy-in of strategic initiatives
• Proven ability to successfully work with and guide senior-level clients and internal portfolio teams
• Self-motivated and driven, enthusiastic about the digital space and multi-channel marketing
• Strong presentation skills and the ability to articulate and apply strategic thinking
• Excellent written and verbal communication skills including the ability to interact professionally with external and internal clients
• Knowledgeable of all major social platforms including Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube
• Stay up to date on the latest trends and innovations in the social realm
• Thrives within a dynamic and evolving environment, competent at generating process and structure where none exists

Responsibilities

• Partner with Client Solutions leads, Creative and Creator Managers to develop insight-driven strategies for a luxury beauty account
• Provide a sound business justification for investments in influencer marketing based on market trends, audience insights, past campaign data, and experience
• Drive the strategic direction for accounts by working directly with client and account team focusing on audience targeting, creative, and media distribution
• Leads the campaign recap process by translating campaign data into actionable insights and future optimizations for overall brand success
• Campaign performance analysis includes leveraging the analytics dashboard in Traackr to export, aggregate and interpret data
• Campaign sentiment analysis includes reporting on the drivers for positivity and/or negativity
• Social listening analysis includes constructing Boolean queries and using social listening tools to analyze mentions, sentiment, consumer cohorts, and trends
• Using market research using tools to provide actionable insights and recommendations

Preferred Qualifications

• Experience at a marketing-tech, media start-up or agency
• You’re passionate about social media and/or influencer marketing

Benefits

• Remote company - work from home!
• Competitive compensation
• Flexible time off with inclusive holiday benefits
• Comprehensive medical, dental & vision insurance for employees
• 401(k) matching
• An awesome collaborative work culture, a diverse team, and more!