Manager, Transactional Communications

Summary

Join Angi, a company connecting homeowners with reliable professionals, as a Manager of Transactional Communications. You will drive the implementation of consumer-triggered transactional campaigns across email, push, and SMS channels. This role involves developing omnichannel customer journeys, focusing on increasing customer engagement, satisfaction, and revenue. You will oversee all transactional communications, define goals and KPIs, analyze performance data, and continuously optimize campaigns. Collaboration with product, engineering, and creative teams is crucial. The ideal candidate possesses extensive experience in managing omnichannel transactional communication programs at scale and has expertise with Iterable or Customer.io.

Requirements

• Bachelor’s degree required within Business, Marketing or a related field
• 4-6 years of experience in an email or CRM role with hands-on experience developing and launching transactional communication campaigns from end to end
• Expertise with an enterprise level ESP, especially Iterable or Customer.io
• Desire to roll up sleeves and execute with the ability to juggle competing high-priority projects
• Experience with testing protocols and a solid understanding of testing methodologies
• Strong analytics skills. Ability to dig into the data to create strategy, pinpoint issues and translate results into recommendations
• Strong communication skills and attention to detail
• Passion for creating an amazing experience for our customers

Responsibilities

• Oversee all transactional communications from Angi, including email, SMS, and push/app to help customers complete the job they came to Angi for, whether hiring a pro for a home repair/upgrade or using Angi for a pre-priced home service
• Develop and own the transactional communication customer journeys from ideation to launch to optimization
• Define goals, benchmarks, and KPIs for transactional communication. Understand how to gather insights from program performance data and develop recommendations to drive measurable improvement in results
• Own all analytics related to the performance of these transactional communications
• Continuously A/B test and optimize campaigns to drive increased engagement and repeat rate
• Develop and execute QA/release plans to support new program launches
• Develop reporting for stakeholders that quantify results
• Partner with Product and Engineering teams to develop and improve the outcomes of our transactional communications
• Partner with Content and Creative teams to support the delivery of an outstanding customer experience

Preferred Qualifications

Deep knowledge of CRM, marketing, and analytics tools. Experience with Looker preferred

Benefits

• The salary band for this position ranges from $100,000 - $120,000 commensurate with experience and performance. Compensation may vary based on factors such as cost of living
• This position will be eligible for a competitive year end performance bonus & equity package
• Full medical, dental, vision package to fit your needs
• Flexible vacation policy; work hard and take time when you need it
• Pet discount plans & retirement plan with company match (401K)
• The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world