Market Analysis Consultant

Summary

Join Search for Common Ground, a global nonprofit, as a consultant to conduct a market analysis for its flagship leadership development program, the Common Ground Leadership Academy (CGLA). This analysis will inform strategic design, audience engagement, pricing, and launch strategies for CGLA, initially serving Search’s internal leadership but envisioned to expand externally. The objective is to clarify global demand and positioning for CGLA, identify target audiences, and offer strategic recommendations for program deployment and differentiation. The consultant will deliver a written market analysis and strategic insights, covering areas such as leadership learning market overview, target audience analysis, competitive landscape, pricing and product model insights, and strategic recommendations. The work will span six weeks, with key milestones and deliverables outlined. The successful candidate will possess demonstrated experience in market analysis for leadership development products, particularly with international audiences, and a strong understanding of the adult learning and professional development ecosystem.

Requirements

• Market analysis for leadership, learning, or capacity-building products, particularly with international audiences
• Understanding of the adult learning and professional development ecosystem, including both for-profit and nonprofit markets
• Conducting stakeholder interviews and synthesizing insight into clear strategic recommendations
• Translating qualitative and quantitative insights into practical, decision-ready outputs
• Positioning values-driven and impact-oriented leadership development products in a commercially viable way

Responsibilities

• Conduct a market analysis that clarifies the global demand and positioning for CGLA, identifies potential target audiences, informs pricing and delivery models, and offers strategic recommendations for program deployment and differentiation in a crowded leadership training market
• Deliver a written market analysis and strategic insights that address the following areas: Leadership Learning Market Overview, Target Audience Analysis, Competitive Landscape, Pricing and Product Model Insights, Strategic Recommendations

Preferred Qualifications

Familiarity with conflict transformation or cross-sector changemaking