Marketing Technology Consultant

Summary

Join Blend, an award-winning data and AI consultancy, as a Marketing Technology Consultant to lead the implementation and optimization of marketing automation and CRM solutions. You will configure, deploy, and optimize marketing automation platforms and CRM integrations, working closely with internal stakeholders and clients. Responsibilities include designing marketing workflows, integrating platforms with other tools, supporting data modeling, collaborating with teams, analyzing performance metrics, providing training, and ensuring high-quality project deliverables. The ideal candidate possesses at least 3 years of experience in marketing automation tools and CRM platforms, strong understanding of marketing operations, data modeling, and system integration principles. Fluency in Dutch and English is required. Blend offers a dynamic work environment, diverse projects, competitive salary, private health insurance, flexible working options, and various other benefits.

Requirements

• Minimum 3 years of experience implementing and managing Marketing Automation tools (e.g., Eloqua, Salesforce Marketing Cloud, Marketo, Braze, EMARSYS, etc.)
• Hands-on experience with CRM platforms (Salesforce, HubSpot, Microsoft Dynamics, etc.) and integrations
• Strong understanding of marketing operations, campaign management, lead lifecycle, and funnel optimization
• Experience with data modeling, relational databases, and data analysis
• Understanding of system integration principles and working knowledge of APIs (REST, SOAP), SFTP, and basic web technologies
• Proficiency in process modeling and documenting technical architecture
• Excellent problem-solving skills and attention to detail
• Strong interpersonal and communication skills, both written and verbal
• Bachelor’s degree in Marketing, Business, Computer Science, or a related field
• Fluent in Dutch and English (written and spoken)

Responsibilities

• Lead the configuration, testing, and deployment of marketing automation systems for client and internal projects
• Design and implement marketing workflows, lead scoring models, nurturing programs, and campaign processes
• Integrate marketing automation platforms with CRM systems and other external tools (e.g., via REST APIs, SFTP, webhooks)
• Support data modeling and data integration efforts to ensure clean, structured, and actionable marketing data
• Collaborate with business and technical teams to translate marketing goals into technical solutions
• Analyze marketing performance metrics and provide actionable recommendations
• Maintain thorough documentation and ensure project deliverables are met with high quality and on schedule
• Provide training, support, and technical guidance to clients and internal users

Preferred Qualifications

• Working knowledge of HTML, CSS, and JavaScript
• Familiarity with customer journey orchestration tools or CDPs
• Certification in one or more platforms (e.g., Salesforce, Eloqua, Marketo) is a plus
• Interest or experience with AI-powered marketing tools, such as predictive analytics, personalization engines, or generative content tools

Benefits

• Competitive salary
• Private health insurance & healthcare cash plan
• 28 days holiday + bank holidays which can be used flexibly
• 8% employer pension contribution
• Flexible hybrid or remote working with support setting up your home office
• Market leading family friendly policies
• Salary sacrifice perks: cycle to work, nursery scheme, tech loans, gym subscriptions
• Therapy sessions through Better Help