Marketing Agency Spend Optimization Practitioner

Summary

Join Blue Acorn iCi, a digital consultancy, as a Marketing Agency Spend Optimization Practitioner. This role focuses on analyzing and optimizing client marketing budgets across various channels to maximize ROI. You will monitor performance data, adjust campaigns based on data, allocate budgets effectively, and measure ROI. Collaboration with clients to understand their objectives and provide optimization recommendations is crucial. The ideal candidate possesses strong marketing analytics expertise, data visualization skills, and a comprehensive understanding of various marketing channels. This full-time position offers a competitive benefits package.

Requirements

• Proficient in using marketing analytics tools (Google Analytics, Adobe Analytics, etc.) to extract meaningful insights from data
• Ability to present complex data in a clear and understandable way to clients
• Understanding of statistical methods to analyze campaign performance and identify significant trends
• Comprehensive knowledge of different marketing channels like paid advertising, organic search, social media, email marketing, and their respective optimization techniques
• Effectively communicate findings and recommendations to clients, both verbally and in written reports

Responsibilities

• Regularly monitor and analyze performance data from various marketing channels (like PPC, social media, email, SEO) to identify areas for improvement and potential cost savings
• Make data-driven adjustments to ongoing marketing campaigns, including targeting, bidding strategies, ad creative, and landing page optimization to maximize efficiency
• Allocate marketing budgets effectively across different channels based on performance metrics and client goals
• Develop robust tracking and reporting systems to accurately measure the ROI of each marketing campaign and identify the most profitable strategies
• Collaborate with clients to understand their business objectives and provide recommendations on how to optimize marketing spend to achieve desired results

Benefits

• Medical, dental and vision insurance
• Life insurance
• Disability
• Paid time off
• 401(k)