Marketing Campaign Specialist

Summary

Join Coveo, a publicly traded company, as a Marketing Campaign Specialist in the DACH region. You will develop and execute field marketing campaigns tailored to the German market, manage industry events, adapt global campaigns for a German audience, and work closely with sales teams. This role requires leveraging digital channels for prospect engagement and analyzing campaign performance to optimize results. The ideal candidate possesses fluency in German and English, along with B2B marketing experience, particularly in SaaS or technology. Proven expertise in field marketing, event management, and multi-channel campaign execution is essential.

Requirements

• Be fluent in German and English, with 2+ years of experience in B2B marketing, preferably in SaaS or technology
• Possess proven expertise in field marketing, event management, and campaign execution within the DACH region
• Have hands-on experience driving multi-channel campaigns to generate leads and grow the pipeline
• Be familiar with Salesforce and marketing automation tools (Marketo, HubSpot)

Responsibilities

• Develop and execute field marketing campaigns tailored to the German market, aligning with business objectives across our 2 lines of business: Commerce, and Knowledge
• Manage industry events and trade shows to enhance brand awareness and lead generation
• Adapt global campaigns for the German audience, ensuring cultural and language relevance
• Work closely with sales teams to optimize lead handoff and maximize impact across different lines of business
• Leverage digital channels (email, paid media, webinars, social) to engage prospects in Commerce, Service, and Knowledge
• Analyze campaign performance and optimize based on KPIs such as MQLs, SQLs, and pipeline impact

Preferred Qualifications

• Have experience managing trade shows and industry events
• Have a background in AI, eCommerce, customer service, or knowledge management technologies