Marketing Content Specialist

Summary

Join 20four7VA as a CPT-9448 Marketing Content Specialist and contribute to a health and wellness company. You will develop and execute marketing emails, create engaging social media content across multiple platforms, manage a consistent publishing schedule, and collaborate with the client's marketing team. Responsibilities include monitoring performance metrics, adapting content strategies, and providing monthly reports. The role requires proficiency in design tools, strong copywriting skills, and experience in marketing or content creation. You will work independently, manage multiple projects, and meet deadlines. The position offers competitive rates, weekly payments, paid time off, paid holidays, free training, and a supportive community.

Requirements

• Proficiency in design tools (e.g., Canva, Adobe Creative Suite) and social media platforms (e.g., YouTube, Facebook, Instagram, TikTok, Snapchat, X, LinkedIn)
• Strong copywriting and visual storytelling skills, with a focus on health and wellness topics (e.g., nutrition, fitness, mental health, diseases)
• Ability to work independently and manage multiple projects simultaneously, meeting deadlines without supervision
• Basic understanding of marketing analytics and data-driven decision-making
• Entry-Junior level experience (1–3 years in marketing or content creation preferred)
• Canva or similar (required for quick graphics), Adobe Creative Suite or similar (Photoshop, Illustrator for advanced edits)
• Klaviyo on Shopify (for campaign building and automation)
• Hootsuite, Buffer, or native platform schedulers (for posting and scheduling)
• Google Analytics, Facebook Insights, or Instagram Analytics (for tracking performance metrics)
• Google Workspace (Docs, Sheets, Drive) or Microsoft Office (for team collaboration and reporting); Slack or Microsoft Teams for communication
• CapCut or Adobe Premiere Rush (for short-form videos)
• All content must achieve a minimum engagement rate (e.g., 2–5% on social posts, 20% open rate on emails) based on industry benchmarks for Health and Wellness; targets will be set collaboratively
• Weekly check-ins required via video call or email to review progress
• The VA must respond to Client communications within 24 hours during shift days
• All deliverables must be error-free, original (plagiarism-checked via tools like Grammarly or Copyleaks), and approved by the Client before publishing
• Underperformance is defined as consistently failing to meet targets, missing deadlines, or not adhering to guidelines; this will trigger replacement processes

Responsibilities

• Develop and execute marketing emails aligned with current campaigns and brand guidelines, including drafting copy, designing layouts, and scheduling sends (target: 4–6 emails per month)
• Create original social media content, including images, short-form videos, and captions, optimized for platforms such as YouTube, Facebook, Instagram, TikTok, Snapchat, and X (formerly Twitter) (target: 15 educational/informative/promotional posts plus 10 posts featuring the owner speaking about the company or products, which must be edited and polished)
• Manage a consistent publishing schedule of 30 social media posts per month, using scheduling tools to ensure posting during highest traffic times and adherence to the Client's content calendar
• Collaborate with the Client's marketing team (via tools like Slack or Google Workspace) to refine messaging, incorporate feedback, and optimize engagement strategies
• Monitor performance metrics (e.g., open rates, click-through rates, likes, shares, and conversions) and adapt content strategies based on analytics; provide monthly reports summarizing insights and recommendations
• Additional ad-hoc tasks as assigned, such as researching health and wellness trends, competitor analysis, or basic SEO optimization for content, not exceeding the minimum weekly hours without prior approval

Benefits

• Competitive rates
• Weekly payments
• Annual rate increase (based on performance)
• Paid time off
• Paid holidays
• Free training and upskilling
• Constant support and guidance from managers and mentors
• Clear schedules and guidelines
• A vibrant community always ready to support you