Marketing Copywriter

Summary

Join Fictiv, a leading technology company transforming the manufacturing industry, as a Marketing Copywriter! You will be responsible for creating compelling marketing content across various platforms, including print, web, email, and social media. This role requires excellent writing and communication skills, experience in B2B marketing, and the ability to manage multiple projects. You will collaborate with a team of marketers, designers, and analysts to improve content performance and drive awareness of Fictiv's offerings. The ideal candidate possesses a strong understanding of technical writing and a passion for crafting engaging content. Fictiv offers a competitive salary and benefits package.

Requirements

• 5+ years of B2B marketing experience in a relevant communications role
• Bachelor’s degree in marketing, communications, journalism, English or a related field
• Excellent editorial, proofreading, and writing skills
• Excellent interpersonal, verbal, and written communication skills
• Highly skilled at writing copy for a technical audience is required (with a strong preference for experience with B2B marketing to mechanical engineers)
• Capability to grasp complex, sometimes abstract ideas and concepts
• Ability to manage multiple projects and meet deadlines under pressure

Responsibilities

• Write content for print, web, email, advertising, presentations, and other marketing materials
• Research, interview, and write compelling thought leadership articles for the Fictiv website and external publications, such as Forbes and Fast Company
• Play a leading role in the development of customer case studies
• Review and edit technical content authored by a team of engineering copywriters and contributors
• Help develop copy for video descriptions, social advertising, and posts, working closely with the social media manager
• Produce well-written content that is SEO-friendly and optimized for conversion
• Create compelling ad copy, landing pages, and promotional communications for marketing campaigns
• Collaborate with designers and creative teams
• Work with analysts to continuously improve content performance
• Brainstorm and manage projects and juggle multiple deliverables
• Ensure key messages and brand voice are reflected in all external communications
• Draft responses for awards and speaking engagements

Preferred Qualifications

• Familiarity with persona development and marketing tactics
• Experience writing direct response copy with strong calls to action (CTAs)
• Desire to experiment with ideas, iterate quickly and collaborate with a fast-paced marketing team
• Familiarity with AI content generation is a plus
• Experience/knowledge of manufacturing, hardware / software and technology is a plus
• Ability to travel up to 10%

Benefits

• Competitive medical, dental, and vision insurance
• 401K plan
• Monthly Virtual Work stipend for things like food, internet, travel, pet care, health and wellness
• Annual Education stipend
• Parental leave programs
• Paid volunteer days
• Onboarding setup, including: standing desk, laptop, monitor, and chair, and a stipend for additional items such as headphones, blue light glasses, or any other ergonomic supplies you may want or need