Marketing Copywriter

Summary

Join our team as a Freelance Marketing Copywriter to create engaging content for educators and administrators. You will write compelling copy for various marketing channels, contributing to brand awareness and lead generation. This role requires strong writing and storytelling skills, experience in B2B and EdTech, and a passion for education. The position is fully remote, offering flexible hours and the potential for contract extension. Compensation is hourly, based on experience and workload.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field
• 4+ years of experience in marketing copywriting, preferably in B2B and EdTech sectors
• Strong knowledge of the education industry and the ability to tailor content for educators and administrators
• Exceptional writing, editing, and storytelling skills with a focus on clarity and persuasion
• Experience with SEO best practices, keyword research, and writing for digital platforms
• Ability to work independently and manage multiple projects in a deadline-driven environment
• Passion for education and a commitment to making a positive impact through storytelling

Responsibilities

• Write persuasive and engaging copy for blog posts, whitepapers, case studies, social media, email campaigns, and landing pages
• Develop clear, compelling messaging that supports brand storytelling and marketing objectives
• Collaborate with the Growth Team to craft copy that aligns with conversion goals and sales strategies
• Create attention-grabbing headlines, CTAs, and copy variations for A/B testing
• Work cross-functionally with Sales and the Engagement management teams to ensure consistency in messaging and tone
• Stay up to date on education trends, market research, and competitor positioning to refine content strategy
• Edit and refine content to ensure clarity, grammar accuracy, and brand consistency

Benefits

• This is a fully remote position; you can work from anywhere in the United States
• Flexible hours based on project needs, with an average expected commitment of 30-40 hours per week
• The initial contract term will have the potential to extend based on performance and organizational needs
• Compensation will be hourly, aligned with experience and scope of work