Marketing Copywriter

Summary

Join Skin + Me, a mission-driven start-up, as Marketing Copywriter and contribute to communicating effectively with customers, increasing revenue and profit. The role involves producing high-quality copy across all streams, collaborating with the web team, and ensuring tone of voice consistency. The ideal candidate has 2+ years of experience in SEO principles and implementation.

Responsibilities

• Work with the web team to create compelling UX and web copy
• Collaborate with the wider team to execute content strategy
• Ensure tone of voice consistency across all marketing channels
• Be involved in the creative process of naming products and product ranges
• Write SEO-friendly copy for all areas of our website
• Develop compelling concepts and subject lines for email marketing campaigns
• Write attention-grabbing marketing copy for our digital and social ads
• Write compelling and engaging posts for social media channels
• Ensure tone of voice consistency across customer support communications
• Support the initial creation of internal written business documents and ongoing internal business communications
• Assist in refining and evolving our brand tone of voice across various touchpoints
• Collaborate closely with the design team to align copy with visuals for a cohesive brand message
• Monitor content performance, using insights to improve future campaigns
• Stay up-to-date on industry trends to bring fresh ideas and approaches to content creation
• Contribute to developing copy for packaging, point of sale and in-store materials