Demand Generation Manager

Summary

Join Daxko's marketing team as a Demand Generation Manager in this remote role. You will collaborate with a talented team to create and implement integrated marketing campaigns that increase awareness, engagement, and qualified leads, ultimately contributing to pipeline growth and revenue. This position requires a deep understanding of B2B buyers and multi-channel marketing strategies. You will manage marketing programs, work with cross-functional teams, and report on campaign performance. The ideal candidate is passionate about using technology and data to convert buyers, is focused, creative, and numbers-oriented. You will also develop and execute multi-channel campaigns, manage paid media strategy, and collaborate with other teams to optimize lead generation and nurture strategies.

Requirements

• BS in Marketing, business, or related technology area
• 4+ years' experience in B2B technology/ SaaS
• Track record of success developing and executing integrated B2B marketing campaigns, including goal setting, budget management, and results measurement
• Experience in building inbound funnels and account-based marketing (ABM) programs
• Expertise across inbound marketing channels including organic SEO and website CRO, email marketing, content marketing, webinars, events, PPC, paid and organic social, etc
• Agile, passionate, focused, driven, creative, fun-loving, with a desire to drive change
• Data-driven. Proven ability to build A/B test strategy, drive reporting frameworks and assess and analyze performance to drive optimization
• Must have outstanding customer focus for both internal and external stakeholders

Responsibilities

• Develop and execute multi-channel campaigns aligned to targeted audiences and sales objectives to support pipeline and revenue goals
• Build marketing plans that span across affiliate networks, paid acquisition, paid search, email, mobile, and onsite, among other traditional channels
• Work collaboratively with designers and copywriters, providing feedback and insights that help the team deliver on the campaign strategy
• Manage the tactical implementation of marketing campaigns across functional teams, regularly report on campaign performance and provide recommendations for improvement
• Collaborate with internal stakeholders to translate campaign strategy into marketing briefs, competitive analyses, and campaign recaps that allow us to learn and optimize
• Be viewed as a complete business partner by Sales and as someone who drives consistent achievement and measurable outcomes that positively impact the bookings number
• Manage the strategy for paid media in collaboration with the paid team
• Collaborate with fellow Demand Generation Managers to integrate new campaigns into our email nurture strategy
• Partner closely with Business Development and Marketing Ops on the lead handoff and follow-up, including driving outreach cadence plans, monitoring lead follow-up
• Develop efficient workflow and processes within the team and socialize across the larger organization
• Build a reporting plan for all A/B test and campaigns, drive optimizations, improve performance to key KPIs

Benefits

• Flexible paid time off
• Affordable health, dental, and vision insurance options
• Monthly fitness reimbursement
• 401(k) matching
• New-Parent Paid Leave
• Casual work environments
• Remote work