Marketing Graphic Designer

Summary

Join Experience.com as a Marketing Graphic Designer in Chennai (with remote options) and create visually engaging marketing materials. You will translate marketing objectives into compelling designs for various platforms, collaborating closely with the marketing team. This role requires strong artistic skills, design proficiency, and attention to detail. Responsibilities include creating marketing collateral, ensuring brand consistency, managing projects, and staying updated on design trends. The ideal candidate possesses a Bachelor's degree in Graphic Design, 5+ years of experience, and expertise in Adobe Creative Suite.

Requirements

• Bachelor's degree in Graphic Design or related field
• 5+ years of experience as a graphic designer, preferably in a marketing or advertising setting
• Demonstrated proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Strong understanding of typography, color theory, layout principles, and visual hierarchy
• Ability to take creative direction and work collaboratively with cross-functional teams
• Excellent attention to detail and ability to prioritize work in a fast-paced environment
• Understanding of current design trends and ability to adapt designs to meet evolving market preferences
• Ability to interpret design briefs and translate them into visually appealing concepts
• Strong interpersonal and communication skills to work effectively within a team

Responsibilities

• Create visually appealing and engaging designs for various marketing collateral such as brochures, flyers, social media graphics, advertising banners, website graphics, etc
• Translate marketing briefs into creative visual concepts that align with the brand image
• Create graphics for various social media platforms
• Ensure all designs adhere to brand guidelines and maintain consistency across all platforms
• Develop and maintain a consistent brand identity through design elements, typography, and color schemes
• Understand project requirements and convert them into impactful designs that effectively communicate our brand message
• Collaborate with the marketing team to brainstorm creative concepts and execute design projects that align with overall brand strategy
• Ensure all designs are in compliance with relevant industry standards and legal requirements
• Maintain a keen eye for visual trends in the industry and incorporate them into the design process
• Update existing marketing materials as needed to reflect changes in branding or messaging
• Manage multiple projects simultaneously while meeting deadlines and maintaining quality standards
• Collaborate with the team on video content creation and editing
• Design A/B test variants and analyze their performance
• Develop infographics, illustrations, icons, and other visual content
• Create visually compelling presentation materials
• Design email templates and graphics
• Analyze design performance metrics and make data-driven design decisions
• Manage design projects and coordinate with team members

Preferred Qualifications

Knowledge of web design principles (HTML/CSS) is an advantage but not mandatory