Marketing Intelligence Analyst

Summary

Join DeepHealth, a subsidiary of RadNet, Inc., as a Marketing Intelligence Analyst. You will be instrumental in transforming market intelligence, marketing insights, and customer feedback into actionable strategies. Leveraging data from various platforms like Salesforce, HubSpot, and Definitive Healthcare, you will support marketing, product, and commercialization efforts. Your analysis will drive smarter decisions, enhance campaign effectiveness, and guide product development within the dynamic healthtech industry. This role requires strong analytical skills, excellent communication, and collaboration with cross-functional teams. DeepHealth offers a mission-driven environment, competitive salary, comprehensive benefits, and professional development opportunities.

Requirements

• Bachelor’s degree in Marketing, Business, Data Science, Statistics, or a related field
• 0-2 years of experience in marketing analytics, data analysis, or a related role (experience with healthtech tools and databases is a plus)
• Proficiency in Excel and familiarity with data visualization tools
• Working knowledge of Salesforce, HubSpot, and data analytics platforms
• Basic understanding of databases like Definitive Healthcare and other healthcare-specific data vendors
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent communication skills to present findings to diverse stakeholders

Responsibilities

• Aggregate and analyze data from multiple platforms, including Salesforce, HubSpot, and market trends providers, to assess marketing and product performance
• Work with data vendors to source, validate, and analyze external datasets that support market segmentation, competitive benchmarking, and commercialization strategies
• Monitor key metrics like customer acquisition cost, user engagement rates, and sales funnel effectiveness
• Conduct in-depth market research to identify trends, competitive dynamics, and opportunities for product innovation or differentiation
• Use databases like Definitive Healthcare to profile healthcare providers, payers, and institutional clients
• Build dashboards and reports that integrate marketing, product, and sales data for leadership review
• Present insights on audience segmentation, campaign performance, and commercialization opportunities
• Partner with the marketing team to optimize campaigns and enhance lead generation efforts
• Collaborate with the product and customer success teams to understand user behavior and guide product development based on data insights
• Support the commercialization team by analyzing market entry strategies and customer retention trends
• Utilize analytics platforms like Google Analytics and CRM tools such as Salesforce and HubSpot
• Leverage Definitive Healthcare and other external data sources to enrich analyses and create actionable insights
• Collaborate with data vendors like Signify to ensure data quality, relevance, and consistency
• Identify gaps in data tracking and propose solutions to improve reporting accuracy and comprehensiveness
• Stay informed about advancements in healthtech, marketing analytics, and data integration practices

Preferred Qualifications

• Experience with SQL, Python, or R for data manipulation and analysis
• Understanding of healthcare marketing metrics and commercialization models, such as patient acquisition cost and value-based care
• Familiarity with integrating and managing datasets from multiple vendors

Benefits

• A mission-driven environment where your work directly impacts healthcare accessibility and quality
• Competitive salary and comprehensive benefits package
• Opportunities for professional development and training tailored to healthtech and strategic analytics
• A collaborative and innovative culture that values curiosity, creativity, and impact