Senior/Lead Marketing Analyst, Growth Marketing

Summary

Join Cleo's Growth Marketing team as a Marketing Analyst and contribute to the expansion into new products and geographies. You will support critical growth initiatives by identifying, validating, and scaling new markets and product verticals. Your analysis will inform strategic decisions, guiding investment through data-driven insights. Collaborate closely with performance marketing, product marketing, and country leads to uncover actionable insights and make a direct commercial impact. This role is ideal for an analyst who thrives in a fast-paced, high-growth environment and values curiosity, autonomy, and action. You will be at the heart of strategic expansion bets and have the opportunity to make a direct commercial impact. This role offers a chance to work on complex challenges and contribute to a transformative company.

Requirements

• 3+ years of experience in marketing or growth analytics, preferably in a B2C or subscription environment
• Strong SQL skills; able to independently explore, transform, and validate data
• Experience with A/B testing and causal inference methods (e.g., diff-in-diff, matched markets, pre-post analysis, geo-lifts)
• Familiarity with marketing attribution methods and tools
• Comfortable building visualisations and reports using tools like Looker, Tableau, Mode, or similar
• Strong commercial thinking: able to prioritise based on impact and communicate trade-offs clearly
• Curiosity, autonomy, and a bias to action, you thrive in ambiguity and aren’t afraid to ask the hard questions

Responsibilities

• Partner with Growth, Product Marketing, and Performance teams to identify opportunities and measure impact of new market and product launches
• Analyse market-specific performance and behaviour data to support localisation and optimisation efforts
• Support go-to-market planning with data-led forecasting, sizing, and tracking
• Design, implement, and interpret geo-lift and conversion lift tests to understand the impact of campaigns and regional launches
• Help evolve our attribution frameworks to better account for cross-channel, cross-market dynamics
• Work with other analysts and engineers to improve attribution logic for specific product campaigns and new geographies
• Build dashboards and reporting infrastructure that track KPIs across marketing in expansion territories
• Surface and communicate actionable insights that shape budget allocation, campaign performance, and product optimisation
• Work with Growth Leadership to drive data-led decisions
• Partner with CRM, Organic, and Paid Marketing to evaluate country/product-specific strategies and performance
• Present insights and recommendations to stakeholders across growth, marketing, and leadership

Preferred Qualifications

• Python or R proficiency for more advanced analysis or causal inference work
• Experience with MMPs (e.g., Appsflyer, Adjust) or web/mobile tracking tools
• Exposure to localisation or market expansion strategies
• Knowledge of marketing funnel metrics across both performance and organic channels
• Comfort working with product and growth teams to test and evaluate features or user journeys

Benefits

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan
• Flexibility
• Work where you work best
• Company-wide performance reviews every 6 months
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill