Marketing Intern

Summary

Join Endpoint, an interactive response technology (IRT®) systems and solutions provider, as a Marketing Intern and contribute to their global marketing efforts. You will be responsible for supporting all of Endpoint's offerings, collaborating with various teams to generate optimal strategies, and utilizing marketing platforms and data sources to drive business growth. This role involves executing marketing campaigns, gathering market research, developing marketing materials, managing social media content, and tracking campaign performance. You will also assist with administrative tasks and day-to-day marketing operations.

Requirements

• Current senior enrolled in a Marketing or similar degree program
• 0-2 years’ experience in marketing. Relevant course work will be considered
• Ability to work independently and as a member of a cross-functional team
• Willingness to learn, be mentored, and improve
• Desire to contribute and improve existing and new marketing projects
• Exceptional customer focus
• Desire to learn and teach others about Digital Marketing
• Familiarity with Digital Marketing channels such as e-Mail, website, SEM, social media and display advertising
• Knowledge of digital platforms (SEM Rush, Google Ad Words, Google Analytics, SFDC, Pardot, Hotjar, Hootsuite, Power BI, Ad Cloud, LinkedIn Ad Manager, etc)

Responsibilities

• Use Salesforce & Pardot marketing platforms, social media platforms and Google Platforms to create, reach, and convert customers and prospects
• Utilize Google Analytics & Looker Studio and other data sources to identify opportunities and insights
• Collaborate with Sales, BD, Product and other teams to uncover new avenues for revenue, leads and / or engagement
• Assist in execution of marketing campaigns, utilizing e-Mail, social, & paid media, ensuring deliverables meet deadlines and objectives
• Assist in gathering market research and competitive intel to identify opportunities, trends, insights and planning
• Collaborate with sales and business development to develop marketing materials and update sales enablement tools
• Schedule and manage content for social media platforms, ensuring alignment with all campaign support
• Track and report on marketing campaign performance using analytic tools to measure impact and identify opportunities for improvement
• Support the marketing department with administrative tasks and day-to-day marketing operations

Benefits

• Medical
• Dental
• Vision
• Life
• STD/LTD
• 401(K)
• Paid time off (PTO) or Flexible time off (FTO)
• Company bonus where applicable