Senior International Marketing Manager

Summary

Join Squarespace as a Senior International Marketing Manager to lead the strategic marketing efforts for UK expansion. Collaborate with local agencies and the NYC marketing team to develop and execute localized go-to-market strategies. Responsibilities include creating marketing plans, managing agencies, building brand relevance through events and partnerships, and monitoring project progress. The ideal candidate possesses 7-10+ years of marketing experience in consumer tech, a proven track record of launching products in new markets, and strong digital and traditional marketing expertise. This hybrid role offers various benefits, including comprehensive health insurance, paid parental leave, flexible PTO, and education reimbursement. Squarespace is committed to fostering a diverse and inclusive workplace.

Requirements

• 7-10+ years of broad-based marketing experience, ideally in consumer tech or a closely related industry
• Proven success launching products in new markets without an existing presence
• Experience managing agency partners
• Deep knowledge across digital and traditional marketing channels
• Understanding of localization and how cultural perspectives influence go-to-market plans
• Comfort navigating through ambiguity in a dynamic environment

Responsibilities

• Create and manage holistic marketing plans
• Build Squarespace’s cultural relevance through the planning and execution of strategic events and partnerships, and community initiatives
• Correspond with active partners, customers and vendors to secure their collaboration in marketing initiatives
• Monitor and track the progress of projects from start to finish and compile on-going reporting
• Manage local agencies (briefing, providing strategic direction, executional oversight)
• Partner with Media, Communications, CRM, and Brand Strategy teams to optimize across channels
• Utilize consumer insights to get a deeper understanding of our consumer and develop insight-driven marketing
• Create and maintain internal presentations and documents for active marketing programs
• Maintain current knowledge of local cultural trends and media consumption patterns
• Drive growth and impact across all major international KPIs: customers, revenue, conversion, marketing ROI, LTV, and retention

Preferred Qualifications

Language ability in Spanish, French, or German

Benefits

• Health insurance with 100% covered premiums for you and your dependent children
• Fertility and adoption benefits
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Pension benefits with employer match
• Flexible paid time off
• Up to 20 weeks of pay for birth and non- birth parent leave
• Up to 20 weeks of pay to care for an ill family member
• Education reimbursement
• Employee donation match to community organizations
• 6 Global Employee Resource Groups (ERGs)