Marketing Lead Bus

Summary

Join CALSTART as their Marketing Lead, Bus and support the development and execution of integrated marketing campaigns to advance zero-emission transit and school buses. This role blends creative project management, content creation, market research, and performance analysis, ensuring brand consistency. You will report to the Senior Marketing Manager, Bus, and collaborate with cross-functional teams. The ideal candidate is a creative, organized marketer passionate about clean transportation, possessing strong communication skills and experience with digital marketing tools. This position is crucial in amplifying CALSTART's impact and raising awareness of sustainable mobility solutions. The role offers a competitive salary and a comprehensive benefits package.

Requirements

• 3-6 years professional experience
• Bachelor’s Degree in a relevant field such as Marketing, Communications, Business, or equivalent experience
• A scrappy self-starter and a strong project manager with the ability to bring structure to undefined procedures
• Strong communication skills with proven ability to lead projects effectively with cross-functional partners, both internally and externally
• Excellent organizational skills and attention to detail are a must, along with the ability to multitask, manage deadlines and prioritize effectively
• Proficiency in digital marketing tools and platforms: Monday.com , MailChimp, Marketing Cloud, Hootsuite, Canva, MS Office, Google Analytics
• Creative thinking and problem-solving capabilities
• Passion for sustainability and clean transportation solutions

Responsibilities

• Support the execution of integrated marketing campaigns, collaborating with cross-functional teams to ensure campaigns are delivered on time and aligned with organizational goals
• Assist in tracking progress, managing timelines, and addressing any challenges to ensure smooth campaign rollouts
• Conduct market research to identify trends, opportunities, and competitive landscape within the clean transportation industry focusing on the adoption of zero-emission transit and school buses
• Create and draft engaging content, including copy and initial design for emails, case studies, social media posts and similar outreach materials
• Ensure consistent messaging and branding across all marketing materials and campaigns
• Monitor and analyze the performance of marketing campaigns and initiatives, providing regular reports and recommendations for improvement

Preferred Qualifications

• In-depth understanding of the clean transportation technology industry and market dynamics
• Experience in program marketing within a non-profit or government agency

Benefits

• 100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance
• Retirement plan with generous company contributions
• FSA for Health and Dependent Care
• 3 weeks of vacation time in the first year of employment
• 11 paid company holidays
• Paid sick time
• Paid family leave