Marketing & Product Analytics Team Leader (m/f/d)

Summary

Join Roadsurfer as their Marketing and Product Analytics Lead and lead their insights function across growth and product. You will manage a team of analysts, define a unified measurement framework, and turn data into actionable business insights. This leadership role requires experience in data/analytics, team management, and a strong understanding of digital marketing metrics. You will be responsible for setting the analytical direction, managing and mentoring a team, and driving strategic modeling and customer insights.

Requirements

• 5+ years of experience in data/analytics roles, with at least 2+ years managing a team
• Proven track record of growing and mentoring analysts
• Strong communicator who can align stakeholders around data-informed decisions
• Hands-on experience in SQL and comfort guiding analysts on queries and logic (you won't build pipelines but you know your way around a warehouse)
• Expert in GA4, with experience designing event structures and pulling deep insights
• Knowledgeable in attribution modeling, marketing mix modeling
• Experience with Looker, Power BI, and Metabase — you know how to make dashboards that drive action
• Strong understanding of digital marketing metrics, product funnels, experimentation, and cohort analysis

Responsibilities

• Lead and Develop a High-Performing Analytics Team
• Manage a team of Marketing Analysts and Web Analysts, ensuring clear priorities, career growth, and engagement
• Conduct regular 1:1s, give feedback, and support professional development for each team member
• Foster a culture of curiosity, collaboration, and continuous learning
• Define & Align on Marketing Performance Strategy
• Develop a unified measurement framework across product and marketing
• Own the KPI tree and define how we track key metrics like CPO, ROAS, LTV, churn, and retention across platforms
• Partner closely with leadership in, Product, and Marketing, to prioritize high-impact analyses and initiatives
• Turn Data into Business Action
• Guide the team in creating impactful dashboards in Looker, Power BI, and Metabase
• Ensure data is presented clearly and actionably, tailored to different stakeholder needs
• Identify key trends and root causes, turning insight into business recommendations
• Drive Strategic Modeling & Customer Insights
• Lead the vision of Marketing Analytics, implementing and maintaining data products such as
• Attribution models (multi-touch, data-driven)
• Marketing mix modeling to support budget and media decisions
• RFM segmentation to inform CRM and lifecycle strategies
• Collaborate with Martech and Data teams to ensure models are integrated into campaigns and decision-making
• Apply Deep Knowledge of Web & Behavioral Analytics
• Champion the use of Google Analytics 4 (GA4) — ensuring robust tracking, accurate reporting, and actionable funnel insights
• Use behavioral and product analytics tools (e.g. Amplitude, Mixpanel) to support digital optimization
• Be a Strategic Partner to the Business
• Act as the strategic advisor to Growth, Product, and C-Level stakeholders
• Ensure the analytics roadmap is aligned with business priorities and challenges
• Translate complex data into clear narratives that support confident decisions

Benefits

• TEAM SPIRIT & TEAM EVENTS: Look forward to a collegial atmosphere with flat hierarchies, lots of fun and great team spirit, as well as regular team events such as joint sports sessions, pizza & beer evenings, etc
• FLEX WORK & WORKATION: You are flexible in terms of working hours. Our Flex Work Policy enables you to switch between office days and home office days and work from abroad in Europe for one month per year
• PERSONAL DEVELOPMENT: We support your personal and professional development through an individual Growth Plan and our Inhouse Academy
• CAMPER BUDGET: You get an annual camper budget to experience the #happyroadsurfing lifestyle for yourself
• DISCOUNTS : Use our Corporate Benefits Platform, the Travel Industry Card and Family & Friends Discounts