OneLocal is hiring a
Marketing Strategist

Summary

OneLocal is seeking a customer-facing Marketing Strategist to join their team. The ideal candidate has 2+ years of experience in a customer-facing Marketing Strategist role in SaaS, Marketing Agency, or Tech Startup environments. Responsibilities include meeting with clients, developing marketing campaigns, and ensuring alignment with branding. Requirements include proficiency in Technical SEO, strong knowledge of content marketing, familiarity with digital marketing principles, and strong communication skills.

Requirements

• 2 or more years experience as a customer-facing Marketing Strategist
• Proficiency and applied knowledge in all areas of Technical SEO and SEO Optimized Content
• Strong knowledge of content marketing and inbound marketing best practices
• Knowledge of Google and Facebook advertising is essential
• Familiarity with digital marketing principles, particularly in website design using platforms such as Duda, WordPress, or Shopify

Responsibilities

• Meeting with clients to evaluate marketing needs and get feedback
• Communicating and setting realistic performance expectations to customers
• Understand OneLocal’s full marketing suite and be able to communicate the value and ROI to clients
• Collecting and analyzing industry data and trends to provide recommendations
• Developing specific marketing campaigns to reach merchants’ marketing goals
• Brainstorming innovative campaign management strategies with Account Managers
• Ensuring marketing campaigns align with branding
• Researching, developing, and communicating strategic marketing plans to meet the company's goals
• Create reporting in Google Analytics (GA4), Google Search Console (GSC) to provide general context, baseline metrics (if applicable) and explain month-over-month growth
• Go above and beyond for your clients, ensuring the successful use of the OneLocal platform from the moment the contract is signed
• Identify expansion opportunities to grow the business, adding value to your clients
• Coordinate with the account manager(s) on customer interactions and marketing strategies on a daily basis
• Work with the Agency team on deliverables for customers, including providing actionable requirements clearly and concisely
• Tracking and reporting results to internal stakeholders

Preferred Qualifications

• Experience working with small & medium businesses is an asset but not required
• Experience working with a high volume of clients

Benefits

• Remote first: We have committed to a remote-first/distributed team work environment with access to a co-working space in Toronto
• Paid vacation + paid personal days
• Virtual social events: coffee chats with your colleagues and weekly happy hours!