Marketing Strategist

Summary

Join ZenSource as a Marketing Strategist to lead demand generation and drive growth for Drupal and Amazon AWS B2B Martech cloud solutions. This role focuses on accelerating the pipeline of qualified leads through effective strategies and initiatives. You will build and evolve a high-performing marketing function delivering measurable growth. Responsibilities include managing marketing channels, planning trade show strategies, identifying new business opportunities, and developing strong client relationships. The ideal candidate has 3–7 years of B2B SaaS marketing experience, familiarity with AWS and Drupal, and a proven track record of success. ZenSource offers competitive compensation, unlimited PTO, comprehensive benefits, and ongoing training opportunities.

Requirements

• 3–7 years of B2B SaaS marketing experience, ideally with cloud-based and open-source technologies
• Familiarity with AWS cloud and Drupal; Acquia or Pantheon experience
• Proven track record of business development or sales success for a product
• Proven track record of designing and implementing lead-generation strategies
• Expertise in digital marketing, demand generation, and sales funnel optimization
• Strong analytical skills for evaluating market trends and campaign performance, including CRM and data dashboards
• Collaborative mindset with cross-departmental teamwork experience

Responsibilities

• Manage and optimize website, social media, and marketing channels, including email campaigns
• Plan and execute trade show strategies to maximize exposure and ROI
• Identify and pursue new business opportunities through market research, networking, and lead generation
• Develop and maintain strong relationships with clients, partners, and stakeholders to drive sales growth
• Create and implement strategic sales plans to achieve company targets and expand market presence
• Develop and implement targeted, multi-channel lead-generation campaigns (e.g., email marketing, content creation, paid ads, and SEO)
• Analyze marketing channel performance, identify root causes of gaps, and recommend action plans
• Aligns product features with market demands, positioning offerings for targeted customer challenges to drive qualified leads
• Partner with Digital United centralized marketing teams to align initiatives
• Lead media buying efforts for maximum campaign impact
• Execute marketing strategies to align with growth objectives, focusing on digital campaigns and demand generation
• Strengthen brand positioning with consistent messaging across all platforms
• Conduct market analysis and competitive research to identify growth opportunities

Benefits

• The best co-workers you’ll ever find
• Unlimited PTO
• Medical, Dental, Vision, 401k plus match
• Annual performance bonus eligibility
• Ongoing training opportunities
• Planned outings and team events (remote workers included!)