Senior Marketing Strategy Consultant

Summary

Join Apply Digital's Marketing Services division as a Freelance Marketing Strategy Consultant to provide strategic support for top-tier clients. You will collaborate with internal and external partners to translate client objectives into actionable digital cross-channel strategies. Responsibilities include strategic planning, ideation, and optimization of marketing campaigns, personalization initiatives, and marketing calendar planning. You will track and report on incremental revenue, build strong client relationships, and participate in sales pitches. The ideal candidate possesses 8+ years of experience strategizing for top-tier brands, a proven track record of growth marketing success, and extensive knowledge of various marketing channels. Apply Digital offers a supportive and inclusive work environment with benefits such as generous vacation time, customizable benefits, and flexible work arrangements.

Requirements

• 8+ years of experience strategizing for top-tier brands and/or clients (agency experience not required but is preferred)
• A solid track record of growth marketing successes, and hands-on platform experience with automation tools such as (Iterable, Braze, Segment, Klaviyo, Customer.io , etc.)
• Has extensive knowledge in email, SMS, and push channels, as well as top-of-funnel experience
• A hands-on approach that delivers sharp strategic insights for clients
• Have a strong technical edge and a finger on the pulse of trends as it relates to consumer behavior, cross-channel marketing, growth strategies, and all things technology and digital

Responsibilities

• Work directly with Ragnarok clients by providing them with strategic planning, ideation, and optimizing new cross-channel (email, web, push, social, SMS, etc.) campaign programs, personalization initiatives, and overall marketing calendar planning, primarily for lifecycle and retention programs, along with writing briefs and approving all created assets
• Ensure all recommendations have a clear and concise methodology and are appropriately sized for impact, ease of execution, and confidence in results
• Continually track and develop a clear record of incremental revenue sourced from Ragnarok-owned initiatives
• Develop strong relationships and rapport with clients, instilling confidence in agency work, advocacy, and referrals
• Serve as a supporting resource for project extensions and renewals
• Participate in sales pitches and scoping conversations - serving as a multi-channel growth subject matter expert and helping to identify the appropriate level of effort required to support initiatives

Preferred Qualifications

• Has superior written skills, epic organization, email etiquette, and communication skills
• Has excellent attention to detail, with the ability to read through emails and documents and fully take in all information and break it down into tasks
• Has worked in project management tools
• Worked in an organization that has multiple teams and can communicate well cross-functionally

Benefits

• Great projects: Broaden your skills on a range of engaging projects with international brands that have a global impact
• An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe
• Learning opportunities: We offer generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support
• Generous vacation policy: Work-life balance is key to our team’s success, so we offer ample time away from work to promote overall well-being
• Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences
• Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both