Media Buyer & Ad Operations Success Manager

Summary

Join MonetizeMore, a leading ad-tech company, as a Media Buyer & Ad Operations Success Manager. This crucial role ensures successful advertising campaigns by optimizing media investments, managing ad tech infrastructure, and leveraging data-driven strategies. You will possess hands-on media buying experience (paid social, programmatic, search, or video) and a deep understanding of ad serving, tracking, and campaign troubleshooting. Responsibilities include planning and optimizing media buys, managing ad trafficking and tag implementation, monitoring KPIs, generating reports, and acting as a trusted advisor to internal teams or clients. Success in this position requires analytical thinking, technical proficiency, problem-solving skills, attention to detail, and excellent communication skills. The ideal candidate is client-centric, results-oriented, and possesses strong negotiation skills.

Requirements

• Ability to interpret data, identify trends, and make data-driven decisions
• Familiarity with digital advertising tools and platforms like Google Ad Manager, WordPress, GAM 360, traffic acquisition tool sa Active Campaign and header bidding solutions
• Resourceful in identifying issues, troubleshooting errors, and finding effective solutions
• Precision in setting up campaigns, implementing ad tags, or managing publisher configurations to ensure optimal outcomes
• Clarity in conveying technical details, results, and strategies to stakeholders with varying levels of understanding
• Strong focus on understanding client needs and providing personalized solutions to maximize client satisfaction
• Understanding of key ad metrics like CPM, CPC, CTR, RPM, and ad yield optimization strategies
• Ability to think ahead and align short-term actions with long-term goals, including scaling performance
• Skills to pitch ad solutions effectively, negotiate deals, and close partnerships with publishers or advertisers
• Strong drive to achieve and exceed KPIs and revenue targets
• Confidence in negotiating with clients, vendors, and partners to secure the best outcomes for the business
• Ability to handle challenges and setbacks while maintaining motivation and a positive attitude
• Skills to create clear and impactful reports or dashboards to communicate performance and insights effectively

Responsibilities

• Plan, execute, and optimize performance-driven media buys across platforms (Meta, Google, DSPs, etc.)
• Manage budgets, bids, and targeting strategies to maximize campaign performance
• Conduct A/B testing, audience segmentation, and funnel optimization
• Oversee ad trafficking, tag implementation (Google Tag Manager, pixels, etc.), and QA
• Troubleshoot discrepancies in delivery, tracking, or attribution
• Collaborate with internal teams and vendors to resolve technical issues
• Monitor KPIs (CTR, CPA, ROAS) and provide actionable insights
• Generate reports and present findings to stakeholders
• Ensure alignment between media spend and business objectives
• Act as a trusted advisor to internal teams or clients on best practices
• Proactively identify opportunities for campaign improvement