Remote Media Buyer

Summary

The job description is for a Media Buying Specialist role focusing on the German-speaking market in e-commerce. The role involves developing media buying strategies, creating lead generation campaigns, audience targeting, and performance tracking. Fluency in German is essential, and remote work is allowed.

Requirements

• Fluency in German is essential for effective communication with the target audience and collaboration with team members
• Proven experience in media buying for high ticket or information product campaigns
• Strong understanding of the German market and cultural nuances
• Excellent communication skills in German and English
• Proficiency in using analytics tools and platforms for performance tracking
• Demonstrated ability to optimize campaigns for lead quality and conversion rates
• Self-motivated, results-oriented, and able to work independently

Responsibilities

• Develop and execute comprehensive media buying strategies tailored to the German-speaking market
• Identify and evaluate high-converting advertising channels and platforms for lead generation
• Stay updated on industry trends and competitor activities to optimize media buying strategies
• Create and manage end-to-end lead generation campaigns to attract high-quality leads
• Collaborate with the marketing team to design compelling ad creatives and landing pages
• Utilize data-driven insights to optimize campaigns for maximum ROI
• Conduct thorough research to understand the target audience in the German market
• Implement advanced targeting techniques to reach and engage potential customers effectively
• Monitor and analyze key performance indicators (KPIs) to assess the success of lead generation campaigns
• Provide regular reports and insights on campaign performance, recommending adjustments as needed
• Implement A/B testing and other optimization strategies to improve overall performance

Benefits

• Earning potential of €2000 - €3000/m
• Opportunity to work as a freelancer
• Remote collaboration with cross-functional teams
• Ability to work from anywhere in Germany
• Additional freelance work opportunities (optional)