Remote Senior Media Buyer

Summary

Join Outliant as a Senior Media Buyer and apply your expertise in media buying to manage and optimize advertising campaigns with complex aspects. You will leverage your knowledge of industry best practices to execute and refine strategies that align with sophisticated marketing objectives.

Requirements

• Minimum of 4-5 years of experience in media buying, with a proven track record of managing complex and high-budget campaigns
• Extensive knowledge of digital advertising platforms and media buying techniques
• Proficiency in media buying tools and platforms (e.g., Google Ads, Facebook Ads Manager), as well as analytics tools (e.g., Google Analytics, ComScore)
• Strong analytical skills with the ability to interpret complex data and make informed decisions
• Experience managing and optimizing campaigns across paid social, paid search, programmatic, and display channels
• Excellent negotiation skills and experience managing vendor relationships
• Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively
• Exceptional organizational skills and attention to detail
• Ability to work independently and collaborate with cross-functional teams while maintaining a strong adherence to best practices
• A proactive and innovative approach to problem-solving and staying ahead of industry trends

Responsibilities

• Strategic Planning: Develop and implement comprehensive media buying strategies that align with overarching marketing goals and objectives
• Campaign Optimization: Lead the optimization of media campaigns through advanced data analysis, adjusting strategies to enhance performance and maximize ROI
• Budget Allocation: Oversee the allocation and management of significant media budgets, ensuring efficient and effective use of resources
• Performance Analysis: Conduct in-depth analysis of campaign performance data, providing actionable insights and recommendations to stakeholders
• Vendor Negotiation: Negotiate with media vendors to secure the best possible rates and placements for advertising campaigns
• Client Relationship Management: Serve as the primary client contact for all media buying-related matters, providing regular updates on campaign performance
• Team Collaboration: Collaborate with internal teams, including creative, analytics, and client services, to ensure cohesive and effective campaign execution
• Mentorship: Provide guidance and mentorship to junior media buyers, sharing best practices and helping to develop their skills
• Market Research: Stay informed about the latest trends, technologies, and best practices in media buying and digital advertising

Benefits

• Unlimited PTO
• Non-working holidays per country of residence
• Salary increases and performance-based bonuses
• Referral bonuses
• Mental health and well-being programs