Senior Media Buyer

Summary

Join Outliant, a fully remote digital product development and startup consulting company, as a Senior Media Buyer. You will leverage your expertise to manage and optimize complex advertising campaigns, aligning strategies with sophisticated marketing objectives. Responsibilities include strategic planning, campaign optimization, budget allocation, performance analysis, vendor negotiation, and client relationship management. You will also mentor junior team members and stay abreast of industry trends. This senior-level role requires a bachelor's degree, extensive experience in media buying, and strong analytical and communication skills. Outliant offers a competitive compensation package including unlimited PTO, bonuses, and professional development opportunities.

Requirements

• Bachelor's degree in Marketing, Advertising, or related field
• Minimum of 4-5 years of experience in media buying, with a proven track record of managing complex and high-budget campaigns
• Extensive knowledge of digital advertising platforms and media buying techniques
• At least 3 years of experience in media buying tools and platforms (e.g., Google Ads, Meta Ads), as well as analytics tools (e.g., Google Analytics)
• Strong analytical skills with the ability to interpret complex data and make informed decisions
• Experience managing and optimizing campaigns across paid social, paid search, programmatic, and display channels
• Excellent negotiation skills and experience managing vendor relationships
• Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively
• Exceptional organizational skills and attention to detail
• Ability to work independently and collaborate with cross-functional teams while maintaining a strong adherence to best practices
• A proactive and innovative approach to problem-solving and staying ahead of industry trends

Responsibilities

• Develop and implement comprehensive media buying strategies that align with overarching marketing goals and objectives
• Lead the optimization of media campaigns through advanced data analysis, adjusting strategies to enhance performance and maximize ROI
• Oversee the allocation and management of significant media budgets, ensuring efficient and effective use of resources
• Conduct in-depth analysis of campaign performance data, providing actionable insights and recommendations to stakeholders
• Negotiate with media vendors to secure the best possible rates and placements for advertising campaigns
• Serve as the primary client contact for all media buying-related matters, providing regular updates on campaign performance
• Collaborate with internal teams, including creative, analytics, and client services, to ensure cohesive and effective campaign execution
• Provide guidance and mentorship to junior media buyers, sharing best practices and helping to develop their skills
• Stay informed about the latest trends, technologies, and best practices in media buying and digital advertising

Preferred Qualifications

• Experience working in an agency
• Experience working with different ad platforms, such as YouTube Ads, Pinterest Ads, TikTok Ads, LinkedIn Ads, and Twitter Ads
• Experience with e-commerce, SaaS, or B2C marketing
• Expertise in using marketing automation tools and platforms

Benefits

• Unlimited PTO
• Non-working holidays per country of residence
• Pro-rated 13th-month bonus in select regions
• Salary increases and performance-based bonuses
• Referral bonuses
• Continuous learning support
• Mental health and well-being programs
• Fun and casual work environment
• Employee engagement activities and virtual gatherings