Media Buyer

Summary

Join our team as a Media Buyer (Meta Ads Specialist) and take ownership of our paid Meta advertising efforts, from campaign execution to ROAS optimization. You will manage Meta ad accounts, test and iterate creative variations, and analyze campaign performance. Collaborate with creative and analytics teams to scale creative output and campaign performance. Responsibilities include building and launching paid campaigns, optimizing for ROAS and other KPIs, and supporting the production and deployment of numerous ad creatives monthly. You will monitor performance using various tools, build performance reports, and ensure accurate attribution. This role requires a deep understanding of performance marketing and experience working in high-volume creative environments.

Requirements

• 2+ years of experience running and optimizing Meta (Facebook/Instagram) ad campaigns
• Deep understanding of performance marketing metrics, testing strategies, and campaign structures
• Proven track record of optimizing campaigns for ROAS and scale
• Comfortable working in high-volume creative environments (60–80 assets/month)
• Experience collaborating with creative teams and media strategists
• Familiarity with performance tracking tools
• Meta Ads Manager
• Motion Analytics
• Google Analytics 4 (GA4)
• Shopify
• Heap (or similar analytics platforms)
• Proficient in Slack, Notion, and Google Sheets for team communication and reporting

Responsibilities

• Build, launch, and manage paid campaigns across Facebook and Instagram
• Own the day-to-day management of Meta ad accounts, ensuring smooth execution and pacing
• Test and iterate creative variations, targeting strategies, and placements for continuous performance improvement
• Analyze and optimize campaigns for return on ad spend (ROAS), customer acquisition cost (CAC), acquisition marketing efficiency ratio (aMER) and other key KPIs
• Collaborate closely with the creative team to align performance insights with ad development
• Partner with leadership to scale what's working and phase out underperforming strategies
• Support the production and deployment of 60–80 ad creatives per month (scaling from 21–40), including enriched DPAs from platforms like Marpipe
• Work with the design team to brief, review, and test new creative assets regularly
• Maintain and optimize naming conventions, version control, and organized campaign structures
• Monitor performance using tools such as Meta Ads Manager, Motion Analytics, GA4, Shopify, Google Sheets, and Heap
• Build weekly and monthly performance reports, highlighting trends, insights, and recommendations
• Ensure accurate attribution and event tracking through native integrations