Remote Media Buyer

Summary

The job description is for a Media Buyer position at a digital marketing agency that specializes in creating tailored ad strategies for clients in both eCommerce and the tech sectors. The role involves developing and implementing ad strategies, managing campaigns on various platforms, conducting A/B testing, analyzing performance data, and maintaining client communication. Candidates should have proven experience as a Paid Media Buyer, proficiency in managing ad campaigns on multiple platforms, strong analytical skills, proficiency in conducting A/B tests, excellent communication skills, and the ability to establish trust and authority with clients.

Requirements

• Experience: Proven experience as a Paid Media Buyer, with a strong background in either B2B or B2C advertising
• Platform Proficiency: Expertise in managing ad campaigns on Meta, Google, TikTok (for B2C eCommerce), and LinkedIn, Google, Meta (for B2B Tech)
• Analytical Skills: Strong ability to analyze performance data and generate actionable insights
• A/B Testing: Proficiency in conducting A/B tests and optimizing ad performance
• Communication Skills: Fluent in English with excellent client-facing skills
• Trust and Authority: Ability to establish trust and authority with clients through effective communication and results-driven strategies

Responsibilities

• Ad Strategy Development: Develop and implement ad strategies tailored to the specific needs of clients in both the eCommerce and tech sectors
• Platform Management: Manage ad campaigns on various platforms (B2C eCommerce: Meta, Google, TikTok; B2B Tech: LinkedIn, Google, Meta)
• Ad Setup and Launch: Create, set up, and launch ad campaigns, ensuring all elements are optimized for performance
• A/B Testing: Conduct A/B testing to identify the best-performing ad variations and optimize accordingly
• Performance Analysis: Regularly analyze campaign performance, providing detailed reports and actionable insights to clients
• Pivot Strategies: Adjust ad strategies based on performance data to maximize ROI
• Client Communication: Maintain clear and effective communication with clients, establishing trust and demonstrating authority

Preferred Qualifications

Time Zone: Preference for candidates in PST, but EST candidates are also acceptable