Paid Media Specialist

Summary

Join Syarah, a company revolutionizing car buying in Saudi Arabia and the Middle East, offering a fully digital experience. We are seeking a growth-minded professional to manage and optimize our paid media campaigns across various performance channels. This role involves executing and optimizing campaigns on Google, Meta, TikTok, and Snapchat, implementing tracking, and conducting A/B testing. You will collaborate with design and content teams, monitor performance metrics, and prepare regular performance dashboards. The ideal candidate has 2-4 years of experience in paid advertising and a strong understanding of digital performance KPIs. This position offers the flexibility of being on-site in Jordan or remote.

Requirements

• 2–4 years of experience running paid ads (Google, Meta, TikTok, Snapchat)
• Strong understanding of digital performance KPIs (CTR, CVR, CPA, CPL, CPO, ROAS)
• Experience with campaign dashboards and analytics tools (Google Analytics, Looker Studio, etc.)
• Highly detail-oriented with a performance-first mindset

Responsibilities

• Manage end-to-end setup, execution, and optimization of paid campaigns on Google, Meta, TikTok, and Snapchat
• Implement tracking (UTMs, pixels, conversions) and coordinate with MarTech for clean attribution
• Conduct keyword research, A/B testing, and creative experimentation to improve results
• Collaborate with design/content teams to brief ad creatives that align with best practices and campaign goals
• Monitor and analyze daily performance metrics, adjusting campaigns to meet CPL, CPI, CPO, and ROAS targets
• Support campaign reporting and prepare regular performance dashboards using Looker Studio
• Stay updated on ad platform changes, beta features, and best practices

Benefits

The vacancy can be either on-site in Jordan or remote from outside the country