Paid Media Specialist

Summary

Join Compound Growth Marketing, a B2B demand generation agency, as a freelance Paid Media Specialist. This remote contract role requires 5–10+ years of B2B paid media experience, expertise in Google Ads, Meta Ads, and LinkedIn Ads, and strong analytical skills. You will develop and execute paid media strategies, manage campaigns across multiple platforms, and provide regular performance reports. The ideal candidate possesses strong communication and presentation skills and thrives in a fast-paced environment. The position offers the opportunity to work with leading B2B SaaS companies and a collaborative team. Flexibility in workload and schedule is provided.

Requirements

• 5–10+ years of paid media experience with a strong focus on B2B demand generation
• Expertise in Google Ads (Search, Display, YouTube), Meta Ads and LinkedIn Ads (Lead Gen Forms, Sponsored Content, Conversation Ads); experience with programmatic and Reddit is a plus
• Strong analytical skills; comfortable working in spreadsheets and using data to inform decisions
• Strong communication and presentation skills—able to explain complex performance trends in a clear, client-facing way
• Comfortable working independently and collaboratively in a remote, fast-paced environment
• Availability during East Coast U.S. working hours

Responsibilities

• Develop channel-specific paid media strategies tailored to client goals (e.g., lead generation, pipeline acceleration, brand awareness)
• Build and present media plans with clear targeting, budget allocation, and channel mix recommendations
• Provide audience segmentation and targeting strategies based on ICPs, funnel stages, and offer types
• Own end-to-end campaign setup in Google Ads, Meta, and LinkedIn Campaign Manager (build campaigns, ad groups, creatives, tracking)
• Develop A/B testing plans and implement experimentation across creatives, offers, audiences, and bidding strategies
• Ensure proper tracking and attribution using UTM parameters and platform pixels, working with internal and client teams as needed
• Monitor campaign pacing and performance daily/weekly to ensure delivery against KPIs
• Proactively surface insights and optimization opportunities based on performance trends and client feedback
• Conduct keyword research, competitive analysis, and audience refinement to improve campaign results
• Adjust targeting, creative, and bidding strategies to maximize ROI
• Create regular performance reports with clear insights, trends, and recommended next steps
• Collaborate with internal teams (creative, GTM strategy, analytics) to align media strategy with broader demand generation goals
• Join client calls to present results, discuss strategy, and provide POVs on evolving media plans

Preferred Qualifications

Familiarity with tools like Google Analytics, HubSpot, Salesforce, Segment, or other B2B martech a plus

Benefits

• The opportunity to work with some of the most exciting names in B2B SaaS
• A collaborative team that values strategic thinking, experimentation, and performance
• Flexibility in workload and schedule, with a high level of ownership and autonomy