Panel Engagement Strategist

Summary

Join M3, a global leader in healthcare technology and research solutions, as a Panel Engagement Strategist. You will lead email marketing initiatives to enhance engagement and maximize retention of healthcare professionals across multiple brands. This role involves developing and executing data-driven email marketing campaigns, optimizing audience segmentation, and leveraging strategic testing to drive conversions and strengthen relationships with members. The ideal candidate is detail-oriented, process-driven, and passionate about email marketing, ensuring all content aligns with brand guidelines and industry best practices while continuously seeking opportunities to improve engagement marketing performance.

Requirements

• Proficiency in email marketing platforms and automation tools (e.g., Ontraport, DotDigital, Mailchimp, HubSpot, Marketo, Salesforce Marketing Cloud)
• Keen analytical abilities to decipher data and convert it into meaningful strategies
• Understanding of member database management, segmentation, and audience targeting strategies
• Strong Microsoft Office skills, particularly Excel, for data analysis and reporting
• Meticulous attention to detail with commitment to accuracy, quality, and meeting deadlines
• Exceptional ability to manage multiple tasks, prioritize effectively, and take ownership of projects
• Ability to work autonomously with minimal supervision while demonstrating initiative and adaptability
• Strong verbal and written communication skills with the ability to brief design and content teams effectively and work cross-functionally
• Bachelor's degree in business, marketing, or any other relevant field
• Fluent English speaker with exceptional written and verbal communication skills, and demonstrable knowledge of English grammar
• 3–5 years of experience in email marketing, digital marketing, or a related field
• Previous experience in healthcare marketing or panel management

Responsibilities

• Develop and execute strategic engagement marketing plans in collaboration with the Panel Engagement Team Lead, aligning with business objectives
• Manage the end-to-end execution of email marketing campaigns, including ideation, content creation, deployment, and performance analysis
• Utilize A/B and multivariate testing methodologies to optimize messaging, audience segmentation, and engagement strategies to improve conversion rates
• Ensure campaigns follow best practices for deliverability, personalization, and compliance with relevant regulations
• Proactively monitor key performance metrics, analyze data trends, and generate insightful reports to drive campaign effectiveness
• Continuously optimize campaign strategies based on data-driven insights and suggest actionable improvements
• Work closely with design, content, and analytics teams to ensure email marketing efforts align with broader marketing strategies and business goals
• Effectively brief in-house designers and content creators to produce high-quality, engaging email assets
• Support internal stakeholders by sharing insights and best practices for panel engagement and retention
• Stay informed about industry trends, emerging technologies, and best practices in email marketing to drive innovation
• Adapt to evolving business needs by taking on additional responsibilities as required, demonstrating flexibility and a proactive mindset

Preferred Qualifications

Second language proficiency preferred, but not required