Blue State is hiring a
Associate Director
Blue State
π΅ $101k-$120k
πRemote - United States
Please let Blue State know you found this job on JobsCollider. Thanks! π
Summary
Join Blue State's Media team as an Associate Director, Media Planning and develop game-changing advertising strategies that tie engagement to the bottom line. As a key member of the Paid Media team, you'll work closely with a cross-disciplinary group of employees who are passionate, geeky, and care about their clients and causes.
Requirements
- 6-8 years experience in cross-channel media planning, including a mix of digital and traditional media
- Demonstrated experience translating client business goals into cohesive media strategies and specific KPIs, and a record of managing large scale, multi-channel media campaigns that delivered on those goals
- Deep understanding of all aspects of media strategy, planning, campaign management, and analysis reporting, and the tools and platforms used
- Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals
- Exceptional attention to detail, especially with regards to budgeting, pacing and spend tracking, managing vendor relationships and paperwork, and reporting
- Ability to adapt to new situations, solve problems on the fly, and communicate with those around you. Teamwork and scrappiness required
- A shared passion and curiosity for delivering change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures weβre always making progress
Responsibilities
- Develop media plans and recommendations for a range of assigned clients by translating their strategic visions into media objectives to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy
- Analyze ongoing and historical performance data to identify opportunities for improvement, make strategic recommendations, and generate reporting and insights to drive optimization
- Have a strong POV on measurement, attribution, and conversion tracking, and apply that knowledge to strategic recommendations and ongoing campaign management
- Participate in (and frequently lead) client-facing interactions to deliver media strategies and provide clients with the context to understand how your tactical media plans will achieve their business objectives
- Work collaboratively with other internal or external teams, including media planners, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs
- Keep us up to date with the latest digital media trends by maintaining relationships with media partners and engaging in media R&D projects
- Serve as a mentor and internal and external thought leader by helping train colleagues to develop media strategy expertise, writing blog posts, and participating on panels
Benefits
- Unlimited time-off (inclusive of sick, personal, and vacation days)
- $1,000 annually in professional development funds
- Competitive health, dental, and vision insurance
- Inclusive family planning coverage, including fertility, surrogacy, and adoption benefits
- Flexible and health savings accounts
- 401K & employer match
- Generous paid holiday schedule
- 12-week fully-paid parental leave for all parents-to-be
- Short-term and long-term disability insurance
- Pre-tax commuter benefits
- Remote work flexibility
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Please let Blue State know you found this job on JobsCollider. Thanks! π