Remote Associate Director, Paid Media Planning

Summary

Join Blue State's Media team as an Associate Director, Media Planning and develop game-changing advertising strategies that tie engagement to the bottom line. As a key member of the Paid Media team, you'll work closely with a cross-disciplinary group of Blue State employees who are passionate, geeky, and care about their clients and causes.

Requirements

• 6-8 years experience in cross-channel media planning, including a mix of digital and traditional media
• Demonstrated experience translating client business goals into cohesive media strategies and specific KPIs, and a record of managing large scale, multi-channel media campaigns that delivered on those goals
• Deep understanding of all aspects of media strategy, planning, campaign management, and analysis reporting, and the tools and platforms used
• Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals
• Exceptional attention to detail, especially with regards to budgeting, pacing and spend tracking, managing vendor relationships and paperwork, and reporting
• Ability to adapt to new situations, solve problems on the fly, and communicate with those around you. Teamwork and scrappiness required

Responsibilities

• Develop and execute game-changing advertising strategies that tie engagement to the bottom line
• Develop and implement digital and traditional advertising strategies across clients ranging from leading nonprofits to political and advocacy groups to major brands (and everything in between)
• Analyze ongoing and historical performance data to identify opportunities for improvement, make strategic recommendations, and generate reporting and insights to drive optimization
• Have a strong POV on measurement, attribution, and conversion tracking, and apply that knowledge to strategic recommendations and ongoing campaign management
• Participate in (and frequently lead) client-facing interactions to deliver media strategies and provide clients with the context to understand how your tactical media plans will achieve their business objectives
• Work collaboratively with other internal or external teams, including media planners, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs
• Keep us up to date with the latest digital media trends by maintaining relationships with media partners and engaging in media R&D projects
• Serve as a mentor and internal and external thought leader by helping train colleagues to develop media strategy expertise, writing blog posts, and participating on panels

Benefits

• Unlimited time-off (inclusive of sick, personal, and vacation days)
• $1,000 annually in professional development funds
• Competitive health, dental, and vision insurance
• Inclusive family planning coverage, including fertility, surrogacy, and adoption benefits
• Flexible and health savings accounts
• 401K & employer match
• Generous paid holiday schedule
• 12-week fully-paid parental leave for all parents-to-be
• Short-term and long-term disability insurance
• Pre-tax commuter benefits
• Remote work flexibility