PEO Sales Manager

Summary

Join TCP Software as a PEO/ASO Sales Manager and lead our partner growth strategy. This high-impact role involves expanding our partner ecosystem, deepening existing relationships, and driving revenue growth. You will identify new PEO/ASO partners, nurture existing alliances, and collaborate cross-functionally to ensure seamless integration and partner success. The ideal candidate possesses a deep understanding of the PEO/ASO landscape, a strong sales background, and a passion for strategic partnerships. You will be responsible for developing and growing partnerships, expanding existing relationships, strategic planning and enablement, cross-functional coordination, performance reviews and planning, and customer and market engagement. This is a remote position based in the U.S. with travel required.

Requirements

• 10+ years of sales experience, including a strong focus on PEO/ASO partnerships or B2B SaaS partner development
• A proven track record of consistently meeting or exceeding sales and retention targets
• Demonstrated success managing partner lifecycles—from onboarding to expansion
• Experience leading product demos, partner training, and executive-level meetings
• Strong analytical skills with the ability to evaluate revenue data and provide strategic insights
• Excellent organizational, communication, and multitasking skills in fast-paced environments
• Willingness and ability to travel to customer sites and conferences across the U.S

Responsibilities

• Develop & Grow Partnerships: Identify, evaluate, and onboard new PEO and ASO partners that align with our SMB market goals. Perform due diligence to assess product fit, revenue potential, and strategic alignment
• Expand Existing Relationships: Manage and grow current PEO/ASO partnerships by increasing client adoption, identifying cross-sell and up-sell opportunities, and driving overall revenue growth
• Strategic Planning & Enablement: Collaborate with TCP’s marketing team to build and execute joint go-to-market (GTM) strategies including sales enablement content, webinars, sales team training, ROI calculators, and positioning assets
• Cross-functional Coordination: Act as the bridge between partners and internal teams—product management, development, customer success—to ensure technical requirements and customer expectations are met
• Performance Reviews & Planning: Conduct regular sales planning sessions and business reviews with partners, including quarterly performance reviews and pre-renewal check-ins to optimize partner retention and satisfaction
• Customer & Market Engagement: Represent TCP Software at industry events, partner conferences, and onsite meetings to build strong in-person relationships and stay ahead of market trends