Performance Marketing Analyst III

Summary

Join Turing, a leading AI-powered tech services company, as a Performance Marketing Analyst. You will lead demand analytics for multi-channel campaigns, providing crucial feedback on marketing's revenue impact. Collaborate closely with marketing and sales stakeholders, tracking demand generation initiatives and strategically implementing projects to drive demand for Turing's services. This role involves working with the outbound email marketing team, providing analytical input on targeting and communication strategy. Analyze data to identify trends and opportunities for improvement, maximizing revenue generation. Support outbound email strategy, including planning, design, execution, and analysis of email campaigns. Create and execute email nurture strategies to drive conversions.

Requirements

• Bachelor's degree. MBA is a plus
• Excellent data analysis skills. Experience with MS excel, other analytical tools
• Proficiency in SQL, writing custom queries for analysis and creating dashboards for visualization
• Experience working with marketing tools such as Hubspot, Salesforce, and Google Analytics
• Understanding of ABM strategies and marketing analytics
• Excellent written and verbal communication skills
• 2+ years of experience in a startup environment

Responsibilities

• Track lead conversion funnel incorporating multiple touch points across different marketing channels including email, SEO, paid ads, events, organic, etc. to assess the impact of marketing campaigns on Demand Generation and revenue pipeline
• Set up effective processes to ensure movement of leads through the pipeline, and collaborate with stakeholders to ensure execution of set processes
• Analyse key pain points of the different buyer personas involved in deal conversion, providing providing valuable feedback on targeting and communications strategy
• Analyze data to identify trends and opportunities for improvement in channel-mix, buyer journey strategy, targeting, and messaging, thereby maximizing downstream impact on revenue generation
• Support outbound email strategy, including planning, design, execution, and analysis of email campaigns
• Create and execute email nurture strategies to drive engaged contacts towards conversion
• Collaborate with stakeholders within marketing and sales to ensure that email campaigns are aligned with overall marketing goals

Preferred Qualifications

• Experience working with multi-touch marketing attribution tools (like Dreamdata)
• Experience with remote work

Benefits

• Amazing work culture (Super collaborative & supportive work environment; 5 days a week)
• Awesome colleagues (Surround yourself with top talent from Meta, Google, LinkedIn etc. as well as people with deep startup experience)
• Competitive compensation
• Flexible working hours
• Full-time remote opportunity