Performance Marketing & Customer Acquisition Manager

Summary

Join Tether, a global leader in digital finance, and become our Performance Marketing & Customer Acquisition Manager. Lead media spend optimization and customer growth strategies for consumer products. This data-driven role requires deep technical expertise in performance marketing and the ability to execute high-ROI campaigns. You will collaborate with cross-functional teams, analyze campaign performance, and leverage A/B testing and optimization techniques. Stay current on industry trends and best practices. Tether offers a fast-paced, innovative environment with a global, remote team.

Requirements

• 5+ years of experience in performance marketing, growth marketing, or a similar role
• Strong analytical and technical skills, with hands-on experience in ad platforms, tracking tools, and attribution models
• Proven experience in managing ad budgets effectively to maximize ROI and drive growth
• Strong familiarity with tools such as Google Analytics, Meta Business Manager, Google Tag Manager, X Ad Manager, and marketing automation platforms
• Ability to plan, execute, and scale campaigns efficiently to drive acquisition and retention
• Strong problem-solving skills and a results-driven mindset

Responsibilities

• Develop, execute, and optimize performance marketing strategies across paid media channels (Google Ads, Meta, X, LinkedIn etc.)
• Drive customer acquisition through targeted campaigns, continuously refining strategies to maximize ROI
• Manage media spend efficiently to ensure cost-effective conversions
• Work with cross-functional teams and stakeholders (product, creative, operation) to align marketing efforts with business goals
• Analyze and report on campaign performance, providing actionable insights for continuous improvement
• Leverage A/B testing, audience segmentation, and funnel optimization techniques to enhance performance
• Stay up-to-date with the latest trends, tools, and best practices in performance marketing and growth hacking