Manager, Customer Marketing

Summary

Join Motus, a leader in vehicle reimbursement and risk mitigation solutions, as their high-impact Manager, Customer Marketing. You will spearhead initiatives to boost customer engagement, retention, advocacy, and expansion. Collaborating with Sales, Customer Success, and Product Marketing teams, you will develop and implement targeted marketing programs, manage customer lifecycle communications, and cultivate customer advocacy. This role requires a data-driven approach and strong collaboration skills. The position offers a competitive salary ($120,000-$145,000) and a comprehensive benefits package.

Requirements

• 4+ years of experience in customer or lifecycle marketing, preferably in a B2B SaaS environment
• Data-driven approach emphasizing outcomes, insights, and continuous optimization
• Shown ability to plan and implement programs that drive expansion, adoption, and engagement
• Tight-knit collaboration skills with experience working closely with Sales, Customer Success, and Product teams
• Dedication to prioritizing customer experience and eagerness to improve customer interactions
• Excellent written and verbal communication skills

Responsibilities

• Develop and Implement Expansion Campaigns: Design targeted marketing programs to drive adoption of additional products across customer segments
• Partner with Go-to-Market Teams: Collaborate with Account Management and Customer Success to identify account expansion opportunities and develop new pipeline-driving initiatives
• Own Customer Lifecycle Communications: Build compelling programs to move customers from onboarding to adoption to expansion
• Enable Customer Advocacy: Cultivate promoters through reviews, referrals, case studies, and testimonials that support both expansion and acquisition efforts
• Support Product Adoption: Work with Product Marketing to launch new features and educate customers on how to get the most value from their investment
• Track & Optimize Performance: Define and measure KPIs, using insights to iterate and improve campaign performance
• Play a Key Role in our Customer Events: Partnering with Events, Content, and Sales teams, support our annual customer conference and customer roadshows to deepen customer relationships and build pipeline

Benefits

• Medical Insurance, Dental Insurance, Vision Insurance (effective day one)
• Open Paid Time Off
• Flexible Spending Accounts & Health Savings Accounts
• Motus-Fidelity 401K Plan
• Company-paid Short/Long-term Disability & Basic Life Insurance Plans
• Family Planning and Parenting Support Benefits through Maven
• Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health
• $1000 Home Office Reimbursement Program
• $2000 Internal Referral Program
• WorkAnywhere Reimbursement of Internet and Cellular Costs
• 16 weeks maternity and adoption leave
• 8 weeks paternity leave