Principal Analyst, CRM and Customer Analytics

Summary

Join Viator's marketing analytics team as a Principal Analyst! You will leverage your expertise in customer data analysis to drive impactful CRM strategies and optimize customer engagement. This role involves developing predictive models, collaborating with cross-functional teams, and conducting performance analyses to maximize ROI. You'll need a strong background in statistics, data science, and programming, along with excellent communication skills. Viator offers a competitive compensation package, flexible work arrangements, and various employee benefits, including travel perks and professional development opportunities.

Requirements

• Bachelor’s or Master’s degree in Statistics, Data Science, Economics, or a related field
• 7+ years of proven experience in customer analytics, customer segmentation, or marketing analytics roles
• Degree in Machine Learning / AI or a related discipline OR demonstrable experience with the data science lifecycle - i.e. from problem definition to model deployment and beyond (monitoring and improvement)
• Proficiency in SQL and at least one programming language, like R or Python
• Strong understanding of statistical tests and experimentation
• Proficiency in data visualization tools (e.g., Tableau, Looker)
• Excellent communication and presentation skills, with the ability to convey complex findings to non-technical stakeholders

Responsibilities

• Analyze customer behavior, segmentation, and trends to identify opportunities for targeted marketing campaigns and personalized customer experiences
• Develop and implement predictive models to forecast customer behavior, optimize marketing campaigns, and personalize customer interactions
• Work on code reviews, architecture discussion, and collaboration with a multidisciplinary team for regular model deployments
• Design, code, experiment and implement models and algorithms to enhance customer communications and optimize business results
• Collaborate with cross-functional teams to implement CRM strategies that align with business objectives and improve customer experience
• Conduct incremental tests and performance analysis of marketing campaigns to optimize ROI and conversion rates
• Stay current with industry trends and best practices in CRM, marketing analytics, and customer segmentation techniques
• Ensure data quality and integrity by working with data engineering teams to manage and preprocess large datasets

Benefits

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary, annual bonus, and equity
• ���Work your way” with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work
• Donation matching. Give back? Give more! We match qualifying charitable donations annually
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you
• Travel perks. We believe that travel is employee development, so we provide discounts and more
• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges
• Health benefits. We offer great coverage and competitive premiums