Principal Analyst

Summary

Join Blue State's Analytics team as a Principal Analyst, serving as an Analytics Lead and subject matter expert. Leverage data, statistics, and insights to achieve client goals on complex projects. Provide coaching and training to new staff, shaping deliverables and sharing expertise. Collaborate with a cross-functional team, including creative directors, copywriters, and account managers. Develop and execute testing plans, ensuring proper tracking and data collection. Present findings effectively to clients and partners. Stay current on industry trends and identify opportunities to expand analytics offerings. Assist with coaching and mentoring analysts across offices. Work with team leadership to identify opportunities. Promote skill development and professional growth within the team.

Requirements

• 7+ years of experience in digital analytics, ideally with direct experience working on marketing, direct response, or fundraising campaigns
• Extensive experience working with CRMs and/or Salesforce Marketing Cloud, data from paid media, and a web analytics suite such as Google Analytics, A/B testing solutions such as Optimizely (or equivalent)
• You are an expert in SQL, and feel comfortable managing, optimizing, and troubleshooting in a data warehouse environment, such as BigQuery or Snowflake. The ideal candidate will have experience in data modeling, familiarity with ETL processes, and deep expertise in leveraging large datasets to enable strategic decision-making
• You have working-level experience with Python, R, or other statistical packages, as well as experience with data science and data visualization. In addition to data manipulation and processing, you have experience with statistical methods (significance testing, regression analysis, etc), and willingness to learn new data tools and programming languages
• Strong mentorship and leadership skills. You are able to create a positive learning environment and provide clear and actionable feedback. You resolve conflicts constructively. You proactively identify and communicate growth goals for yourself and others. You are an exceptional listener
• You can take a step back to see the bigger implications of your analysis work and lead program strategy. Beyond data observations, you have client presentation experience crafting the data and insights story to arrive at a strategy
• Strong collaborator and relationship builder
• Excellent communication skills. Ability to interact with all levels of end users, and colleagues
• Ability to adapt to new situations, solve problems on the fly, and communicate with those around you. Teamwork and scrappiness required
• A shared passion and curiosity for making change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we’re always making progress

Responsibilities

• Collect and analyze data to serve the needs of your client portfolio, including but not limited to: web traffic and user behavior, email messaging statistics, paid media performance, and social media trends
• Transform your analysis observations into insights and actionable strategic recommendations for fundraising, marketing, and communications programs
• Develop scalable industry best practices, and drive core insights from data to suggest, create, and execute multivariate or A/B tests that drive fundamental improvements
• Work collaboratively with a cross-disciplined team of creative directors, copywriters, designers, strategists, and account managers as a leader in your craft on client engagements
• Plan measurement strategies for key performance indicators, develop and execute testing plans, and monitor existing properties to ensure all tracking and data collection works properly
• Provide strategic leadership on analytics projects and act as the senior expert on analytics, data management, and data fidelity issues
• Develop effective and persuasive presentations, dashboards, and memos demonstrating the value of our work for client teams, business development, and partners
• Knowledge of performance marketing across grassroots fundraising, website strategy, supporter mobilization, customer engagement, and brand strategy
• Stays current on discipline trends and industry standards, identifies new frameworks, tools, platforms, and methodologies, and finds ways to implement them in our work
• Identifies opportunities to expand our Analytics offerings to meet business needs of clients and potential clients
• Partners with leaders at Blue State to integrate our services and deliver stronger work
• Assist with coaching and mentorship of analysts located across offices
• Work with Analytics Team leadership to identify offering, product, and project opportunities
• Promote and cultivate skill development and professional growth of members of the team

Benefits

• Unlimited time-off (inclusive of sick, personal, and vacation days)
• $1,000 annually in professional development funds
• Competitive health, dental, and vision insurance
• Inclusive family planning coverage, including fertility, surrogacy, and adoption benefits
• Flexible and health savings accounts
• 401K & employer match
• Generous paid holiday schedule
• 12-week fully-paid parental leave for all parents-to-be
• Short-term and long-term disability insurance
• Pre-tax commuter benefits
• Remote work flexibility