Principal Brand Strategist

Summary

Join Headspace as a Principal Brand Strategist and lead brand strategy, integrated marketing planning, brand partnerships, and measurement across D2C and B2B businesses. This highly visible role requires a big thinker, creative storyteller, and strong relationship builder to grow the Headspace brand. As a key Marketing team leader, you will help achieve the mission of providing lifelong mental health support. You will lead brand strategy and marketing, empower teams, drive customer-centric integrated marketing planning, own evergreen marketing strategies, identify and execute brand partnerships, lead brand insights and measurement, and stay updated on industry trends. The role demands strong communication, cross-functional partnership, and results-oriented execution skills. Headspace offers a competitive salary, equity, and comprehensive benefits.

Requirements

• 8+ years of experience in brand strategy and marketing, including culture-first, social-first, earned-first brand marketing strategies
• Experience in D2C and B2B marketing
• Ability to adapt to changing circumstances and to be solution-oriented in an ambiguous, fast-paced environment; comfortable with ruthless prioritization
• Outstanding interpersonal, verbal, written communication, presentation and process facilitation skills
• Proven ability to execute results with lean resources, balancing hands-on execution with strategic planning
• Strong ability to partner cross-functionally, influencing teams and leaders of all levels

Responsibilities

• Lead brand strategy and marketing across D2C and B2B businesses to expand the definition of our brand, grow brand awareness and affinity, and accelerate customer acquisition and retention
• Empower teams across the organization to be owners of the brand, in partnership with the Creative Team
• Drive customer-centric integrated marketing planning for D2C and B2B businesses, working closely with Marketing, Communications, Content, Partnerships, and Product to plan high impact strategies and campaigns
• Own evergreen marketing strategy and campaigns to meet consumers in key cultural moments like Mental Health Awareness Month and World Mental Health Day
• Identify, develop and execute high impact brand partnerships to expand our reach and engage new audiences
• Lead brand insights and measurement to track brand health and understand effectiveness of brand investments, in partnership with Research team
• Stay up to date on industry trends and best practices to influence across the organization

Preferred Qualifications

• Track record of building iconic human-centered brands that have driven measurable business outcomes, and have made a meaningful impact in the world
• Experience working within digital health, healthcare, mental health or wellbeing
• Experience within consulting and in-house

Benefits

Base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave