Remote Principal Consultant, Social Media Marketing (GTM)

Summary

Join Nagarro as a Demand Generation Specialist to develop comprehensive demand generation strategies, cultivate strategic partnerships, and execute ABM programs.

Requirements

• Total Experience 13+ years
• Excellent knowledge and experience in GTM (Go-to market) social media marketing, demand generation, or a related role within the IT services
• Proven success in driving demand generation and revenue growth through strategic campaigns and technology partnerships
• Strong understanding of the technology landscape, including familiarity with platforms such as SAP, Oracle, Salesforce, etc
• Demonstrated experience with social media platforms (LinkedIn, Twitter, Facebook) and best practices for business marketing
• Strong analytical skills with a data-driven mindset to continuously improve marketing efforts
• Excellent communication, interpersonal, and project management skills
• Deep expertise in content marketing, ABM (Account-Based Marketing) strategies, and social media campaigns for complex IT services
• Master’s degree in marketing
• Bachelor's or Master's degree in computer science, Information Technology, or a related field

Responsibilities

• Develop and implement comprehensive demand generation strategies that align with our overall business objectives and leverage the latest market trends
• Cultivate and manage strategic partnerships with technology providers, industry associations, and complementary service providers to expand our market reach and offer integrated solutions
• ABM (Account-Based Marketing) Execution or Implement targeted ABM programs to engage with high-value accounts and accelerate sales cycles
• Develop and execute a content marketing strategy that positions us as a thought leader in our industry and attracts qualified leads
• Collaborate with sales teams to provide them with the necessary tools, resources, and training to effectively engage with prospects and close deals
• Continuously analyze campaign performance metrics to identify areas for improvement and optimize our marketing efforts for maximum ROI
• Understanding and relating technology integration scenarios and applying these learnings in projects