Principal Financial Analyst - Marketing

Summary

Join HubSpot's Finance team as a Principal Financial Analyst, partnering with the Marketing organization to drive data-driven decision-making and strategic growth. You will lead budgeting, forecasting, and reporting processes, ensuring alignment with company objectives and ROI targets. Responsibilities include developing frameworks for measuring marketing performance, providing deep-dive analysis, and identifying process improvements. The ideal candidate possesses 7+ years of relevant experience in FP&A or a related role, ideally within a SaaS or high-growth company, and strong analytical and communication skills. A Bachelor's degree in a relevant field is required; an MBA, CFA, or CPA is a plus. HubSpot offers a competitive compensation package and benefits.

Requirements

• 7+ years in FP&A, Finance Business Partnering, or related roles, ideally at a SaaS, tech, or high-growth company
• Experience supporting Marketing performance metrics, digital marketing economics, and applied financial analysis
• Proven track record building relationships and influence across a diverse set of stakeholders, including navigating complex or strongly held points of view to drive alignment and forward momentum
• Outstanding analytical, modeling, and quantitative skills with proficiency in Excel/Google Sheets, financial forecasting software (Adaptive, OneStream, Netsuite, ANAPLAN) and experience with BI/reporting tools (e.g., Looker, Tableau, Power BI)
• Ability to approach problems systematically, connect dots, and translate complex data into actionable guidance
• Exceptional business judgment and a collaborative approach, with the ability to influence decisions and build consensus among Marketing and cross-functional stakeholders
• Excellent written, verbal, and presentation skills with a demonstrated ability to communicate complex topics to non-financial audiences, including executives
• Self-starter who thrives in a fast-paced, dynamic environment and is energized by ambiguity, change, and rapid growth
• Bachelor’s degree in Finance, Accounting, Business, Economics, or a related field required

Responsibilities

• Support the development and execution of short- and long-term marketing strategies with data-driven financial insights
• Lead the annual budgeting and quarterly forecasting processes for Marketing, ensuring alignment with company objectives and ROI targets
• Deliver actionable recommendations for investment allocation and resource optimization
• Build dashboards and deliver monthly reporting on key metrics, actuals v. plan, and trend analysis for executives
• Partner with marketing and data teams to design and implement frameworks for measuring and improving Marketing performance, including campaign ROI, Customer Acquisition Cost (CAC), and Customer Lifetime Value (LTV)
• Partner with each Marketing leader to own key business metrics, set goals and track outcomes
• Provide deep dive analysis to tie Marketing related goals (leads, conversion, brand awareness) to financial and sales goals. Assess the ROI of various campaigns and incrementality of marketing performance across verticals
• Identify, recommend, and help drive automations and best practices in Marketing finance operations, modeling, and reporting. Collaborate cross-functionally to establish scalable processes and systems
• Lead and support ad hoc analysis on marketing initiatives such as new product launches, partnership evaluations, event investments, and vendor negotiations

Preferred Qualifications

• Experience with Allocadia is a plus
• MBA, CFA, or CPA a plus

Benefits

• Cash compensation range: 118500-189600 USD Annually
• In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs)
• Some roles may also be eligible for overtime pay