Principal Product Designer

Summary

Join HubSpot as a Principal Product Designer and lead the design of innovative marketing platform concepts. You will collaborate with product managers and engineers to develop proof-of-concept experiences and shape long-term product strategy. This role requires expertise in AI design, interaction design, and user-centered design principles. You will conduct user research, prototype designs, and ensure designs align with HubSpot's design system. The position offers the flexibility to work remotely from Ireland or the UK, with opportunities for in-person collaboration and events. You will mentor other designers and contribute to a positive and supportive team environment.

Requirements

• Experience designing 0-1 products or net-new systems within fast-moving organizations
• Proven experience designing AI-based interactions and workflows
• Deep interaction design expertise, with strong visual design skills and a track record of turning complexity into clarity
• Strong prototyping skills in tools like Figma, Framer, or custom-coded environments
• Knowledge of marketing workflows, tools, and user personas—especially in the B2B space
• Fluency in user-centered design principles and validation research techniques
• Excellent communication skills with ability to clearly present complex ideas
• Comfort with ambiguity and a mindset focused on experimentation and iteration
• Located in Ireland or the UK

Responsibilities

• Lead complex design challenges: Tackle broad, ambiguous problems, delivering solutions that meet user needs and Hubspot’s long term goals
• Drive Product Vision : Partner with PM and Engineering to define and evolve the product and design vision for a new marketing platform
• Lead Concept Prototyping : Explore and visualize bold ideas using interactive, high-fidelity prototypes to communicate potential product directions
• AI-Centered Design : Create seamless experiences that incorporate generative and assistive AI in both B2B and B2C contexts, with a focus on value and usability
• Conduct Validation Research with UXR partners: Design and execute generative and evaluative research to validate concepts with real users
• Cross-Functional Collaboration : Act as a connective force between product, engineering, and executive leadership to align design direction with business strategy
• Contribute to Design Systems : Ensure designs are scalable, consistent, and contribute to the evolution of HubSpot’s design system
• Mentorship & Leadership : Support other designers by sharing knowledge, feedback, and guidance to raise the quality of design across the team

Benefits

We're open to candidates in Ireland or the UK, and you're welcome to work in office, hybrid or remote from these locations