Principal Product Designer, Visual

Summary

Join Life360 as a Principal Product Designer, Visual and lead a bold visual transformation of our mobile app. You will define and evolve the visual design language, driving a compelling vision across the full product experience. This role requires collaboration with product, engineering, and design teams to create a cohesive design language for our app, hardware, and marketing. You will champion design culture and standards, setting a high bar for visual excellence and integrating accessibility best practices. The ideal candidate will have 8+ years of experience in product design with a strong portfolio showcasing exceptional visual work in native mobile app development. Life360 offers a competitive salary and benefits package, including medical, dental, vision, life, and disability insurance, a 401(k) plan, flexible PTO, and more.

Requirements

• 8+ years of experience in product design with an emphasis on high-end visual craft, interface design, and design systems
• A portfolio that shows exceptional visual work across native mobile (iOS/Android), especially in consumer-facing apps or platforms
• Strong experience leading redesigns or major product transformations — you know how to shape vision and guide execution through ambiguity
• Mastery of Figma and product prototyping, with a strong understanding of how visuals translate into scalable systems and code
• A balance of system-level thinking and hands-on design — you can shape the big picture and sweat the small stuff
• Collaborative, strategic, and communicative — you know how to align diverse teams around a shared vision
• Deep knowledge of accessibility standards (WCAG) and inclusive design principles
• Self-directed and proactive — able to take initiative and drive outcomes in a fast-moving environment

Responsibilities

• Lead a Bold Visual Transformation
• Define and evolve the visual design language for Life360 across mobile — leading a transformation that raises the bar on quality, emotion, and clarity
• Drive a compelling North Star vision and bring it to life across the full product experience, aligning the app’s visual identity with our brand, values, and user needs
• Deliver a cohesive design language for the app that ties together our hardware, software and marketing presence
• Elevate Craft and Design Excellence at Every Level
• Set a high bar and drive design excellence across UI, interaction, and visual systems — from high-level concepts to pixel-perfect execution
• Translate product vision into an app that feels modern, unified, and intentional
• Leverage and introduce new AI driven tools and workflows for design excellence
• Influence Design at Scale
• Collaborate with product, engineering, and design teams to evolve our design system — ensuring the visual language translates seamlessly into scalable, reusable components
• Work with our tech leads to ensure design decisions translate cleanly into code and support velocity for the broader org
• Drive and deliver on a visual transformation and evolution of Life360
• Play a pivotal role in our full product redesign — shaping how foundational design patterns support both bold transformation and day-to-day evolution
• Bring cohesion to the user journey, balancing usability, brand expression, and design consistency
• Champion Design Culture and Standards
• Set a high bar for visual excellence and inspire others to meet it — ,  through critique, mentorship, and hands-on guidance —  elevating the culture of craft
• Integrate accessibility and inclusivity best practices, making our design more usable and welcoming for all
• Explore and Innovate
• Identify opportunities to use AI and automation to scale visual execution and documentation
• Constantly look ahead to future needs, identifying emerging patterns, technologies, and creative directions

Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year & paid Holiday Shutdown
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products