Principal UX Researcher

Summary

Join HubSpot's UX team as a Principal UX Researcher and contribute to the growth of over 200,000 small and medium-sized businesses. You will design and conduct impactful research on customer experiences, analyze large datasets to identify behavioral patterns, and partner with product leadership as a strategic advisor. Effectively communicate research insights to stakeholders through various formats, mentor fellow researchers, and collaborate across the organization. This role requires extensive UX research experience, deep mixed methods expertise, strong analytical and communication skills, and a master's degree or Ph.D. in a relevant field. HubSpot offers a flexible work environment and a comprehensive compensation and benefits package.

Requirements

• Extensive experience: 7+ years of experience in UX research
• Deep mixed methods expertise: Expert knowledge of mixed research methods including survey science, questionnaire design, sampling techniques, and statistical analysis
• Strong analytical skills: Ability to analyze large datasets, identify key insights, and draw meaningful conclusions
• Excellent communication skills: A skilled communicator with the ability to translate complex research and data into compelling, clear, and concise narratives for both technical and non-technical audiences, including executive leadership
• Executive presence: Track record of earning credibility with senior leadership through consistent delivery of actionable insights and serving as a trusted thought partner
• Business acumen: Ability to understand and orient your work to align with and advance company-wide priorities
• Strategic autonomy: Highly autonomous and proactive, with exceptional judgment in prioritizing research questions and demonstrated ability to operate independently while managing multiple projects simultaneously
• Growth mindset: A passion for learning, feedback, and continuous improvement, with a demonstrated ability to adapt to new challenges and technologies
• Collaborative spirit: A strong team player with excellent interpersonal and collaboration skills
• Education: Master's degree or Ph.D. in a relevant field (e.g., Human-Computer Interaction, Psychology, Statistics, Sociology) preferred
• Culture Champion: Someone who is aligned with our HEART values , including high self-awareness and a strong ownership mentality

Responsibilities

• Identify, design, and conduct high-impact research on customer experiences that drive growth across every touchpoint in a customer’s lifecycle
• Analyze large datasets to identify patterns in customer behavior, particularly around activation, free-to-paid conversion, time-to-value, and early lifecycle retention
• Partner directly with the Product Leadership Team as a trusted strategic advisor and voice of customer expert for key Growth workstreams
• Guide and influence stakeholders across the organization by effectively communicating research insights and recommendations through written reports, presentations, data visualizations, and conversations
• Mentor and advise fellow UX researchers through regular feedback sessions, work reviews, and collaborative projects
• Collaborate with other researchers across HubSpot to raise the bar for research and align on best practices

Preferred Qualifications

Growth domain expertise, including understanding of product usage and conversion metrics, freemium business models, product-led growth (PLG) strategies, and small business customer needs

Benefits

• Annual Cash Compensation Range: $210,000 — $336,000 USD
• At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers