Product Communications Director

Summary

Join GoFundMe as the Director of Product Communications and lead the development and execution of a comprehensive product communications strategy. You will collaborate with various teams to share product innovation stories, build relationships with key media outlets, and secure top-tier media coverage. This leadership role requires expertise in product communications, strong written and verbal communication skills, and experience working with product teams to translate complex technical concepts into compelling narratives. You will be responsible for leading product launches and feature announcements, engaging with the GoFundMe community, and developing internal relationships. GoFundMe offers competitive benefits, including comprehensive healthcare, financial assistance, generous parental leave, and growth opportunities.

Requirements

• BA/BS or equivalent experience
• 10+ years of PR/Communications experience, preferably within fintech or technology
• Demonstrated expertise in driving and executing product communications strategies that effectively convey product vision, value propositions, and key differentiators to a wide range of stakeholders
• In-house experience working closely with product teams to translate complex technical concepts into clear, compelling narratives that resonate with external audiences
• Exceptional written and verbal communication skills, with the ability to tailor messages for various audiences
• Strong understanding of the media and technology landscape
• Excellent project management skills with the ability to lead multiple time-sensitive initiatives
• Deep experience with media relations and proven results securing coverage across a variety of media beats and tiers. Strong relationships at leading consumer tech publications
• A collaborative team player who thrives in cross-functional environments and can work independently to deliver results
• A creative and proactive storyteller who is constantly searching for media opportunities and unafraid to dig in, research, and pitch angles and ideas to the team

Responsibilities

• Collaborate with teams across Communications, Product, Marketing, and Research to share GoFundMe’s product innovation stories
• Develop and implement a product communications strategy that supports our mission to help people help each other
• Build and maintain relationships with key media outlets (tech, business, consumer, nonprofit, and social impact) to become a go-to expert on GoFundMe’s product innovations, platform features, and impact
• Secure top-tier media coverage to reach key stakeholders for product news, focusing on consumer and business tech
• Collaborate closely with Product, Marketing, and Customer Success teams to ensure consistent, compelling messaging across all channels
• Lead product launches and feature announcements, including writing press releases, blog posts, product demos, and case studies
• Engage with the GoFundMe community to drive adoption and awareness of new products and features
• Develop internal relationships and attend cross-functional meetings to stay informed on key initiatives and identify strategic storytelling opportunities
• Draft high-level messaging, communications strategies and media assets for announcements, activations, partnerships, and product launches

Preferred Qualifications

Candidates located in the San Francisco area are strongly preferred

Benefits

• Competitive pay and comprehensive healthcare benefits
• Financial assistance for things like hybrid work, family planning, and commuting
• Generous parental leave
• Flexible time-off policies
• Mental health and wellness resources to support your overall well-being
• Learning, development, and recognition programs