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Product Manager, Offline Identity Graph

Experian
πRemote - United States
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Summary
Join Experian Marketing Services and contribute to the development and enhancement of identity graph products. You will build and enhance the core PII identity graph, converting external business and client needs into requirements. Collaborate with internal departments and product management teams, guiding product roadmap goals and leading associated projects. Manage data partner relationships, track product performance metrics, and manage review processes for new products and features. Develop comprehensive product documentation and support stakeholders. Minimal travel is required.
Requirements
- 5+ years of consumer marketing experience with an understanding of the AdTech/MarTech ecosystem
- 2+ years of demonstrated product management experience, working both internally to guide delivery on roadmaps, and externally to lead partnerships that promote product strategy
- Domain knowledge and tactical experience in the AdTech/MarTech space and experience with offline identity graphs used for both offline and digital advertising
- A metrics-driven approach to product management and ability to work well in and navigate a matrix environment
- Bachelor's degree or equivalent relevant experience required
Responsibilities
- Contribute to the development and enhancement of identity graph products, ensuring they meet market needs and client expectations
- Build and enhance the core PII identity graph, which is both a standalone product in market and an underlying component of all EMS identity-enabled products
- Convert external business and client needs into requirements for the ongoing creation and maintenance of our identity graph products and their features
- Work with other internal departments and product management teams to understand the use of graph and identity-enabled products, and lead requirements into identity graph product roadmaps and project work
- Collaborate with the Group Product Manager of Offline Graph, data analysts, data scientists, technical engineering, data operations, and product delivery teams
- Guide identity graph product roadmap goals and lead the associated project work to achieve them
- Help manage identity graph data partner relationships, ensuring the ongoing integrity and quality of inbound graph data, and ensuring privacy compliance of the graphs
- Track product performance metrics and KPIs, making data-driven decisions to increase identity graph product success
- Manage the review processes necessary to create new products and features, as well as maintain required documentation that describes privacy controls and procedures
- Develop comprehensive product documentation, including specifications, user guides, and release notes, and support the stakeholders that use it
Benefits
- Great compensation package and bonus plan
- Core benefits including full medical, dental, vision, and matching 401K
- Flexible schedule, ability to work remotely, hybrid, or in-office
- Flexible time off, including volunteer time off, vacation, sick, and 12-paid holidays
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