EXO Travel is hiring a
Product Marketing Director in Worldwide

Summary

Exo is seeking a Product Marketing Director to join their growing team, build a winning product portfolio, define the customer product roadmap, and develop and execute the go-to-market strategy. The role requires 7-10 years of product marketing experience with proven success in bringing products from marketing requirements to launch to adoption, preferably in medical imaging and healthcare IT.

Requirements

• BA/BS, MS or MBA or related advanced degree desired
• 7-10 years of product marketing experience with proven experience bringing product development cycles completed from marketing requirements to launch to adoption
• Demonstrated track record of successful product launches and driving business growth
• Proven ability as a self-starter and go-getter who can exercise sound judgment and decision-making in a start-up and fast-paced environment
• Accountable, proactive and thoughtful with high attention to detail
• Strong team player for cross-functional collaboration with product, engineering, and commercial teams. Can make priority tradeoffs to set product strategy
• Excellent written and communication skills. Can translate complex ideas and voice of customer into actionable marketing requirements and clear messaging
• Ability to multi-task effectively and manage multiple priorities at one time
• Easily adaptable and can work effectively in a fast-paced, dynamic environment
• Willingness to travel up to 30% domestically and internationally

Responsibilities

• Customer Champion: Define customer personas and needs, build strong relationships with key customers
• Incubating NPIs: Determine if, how, when new ideas and solutions will be brought to market
• Marketing Requirements: Partner with cross-functional teams, define marketing requirements specification (design inputs), prioritize the backlog requirements for the product roadmap
• Messaging and Positioning: Understand the competitive landscape, define Exo’s product positioning and differentiated value proposition
• Product Readiness: Own the go-to-market plan including market research, pricing, product structure (catalog tree), promotions and customer validation, case study development and testimonials
• Product Launch: Champion product launches, connect campaigns to product capabilities and differentiators for awareness and new customer acquisition
• Sales Enablement: Work with the broader marketing team to equip commercial teams with compelling collateral
• Drive Results: Attack everything with drive and energy, be detail-oriented, creative, and versatile

Preferred Qualifications

Experience with medical imaging and healthcare IT products preferred