Product Marketing Manager

Summary

Join People.ai as a Product Marketer and play a key role in launching and driving adoption of our AI-driven sales solutions. Collaborate with Product, Sales, and Customer Success teams to develop compelling messaging, create impactful content, and directly engage with customers. Your work will directly influence go-to-market execution, ensuring clear understanding of how People.ai accelerates revenue growth. You will assist in crafting and executing go-to-market strategies, support product launches, develop compelling messaging, and create various content formats. You'll also engage with beta program customers and create case studies. This role requires 5+ years of product marketing experience and strong communication and writing skills.

Requirements

• 5+ years experience in product marketing or closely related experience
• Ability to craft compelling positioning and thought leadership content
• Hands-on ability to create a range of marketing assets including on-message product demo videos, sharp succinct slide pitch-decks
• Ability to use data and analytics to drive decision making as well as a strong track record of setting and delivering against measurable marketing metrics
• Strong communication and writing skills and ability to work across business lines, presenting to and working with stakeholders
• Exceptional team player with proven ability to work with and influence cross functional teams
• Strong understanding of sales and revenue operations personas, their workflows, and their key challenges
• Experience working cross-functionally with Product, Sales, and Customer Success teams to drive adoption and alignment
• Comfort in a fast-paced, high-growth startup environment, balancing multiple projects with tight deadlines

Responsibilities

• Assist in crafting and executing go-to-market strategies for new product introductions (NPI)
• Collaborate with cross-functional teams to support successful product launches
• Develop clear, compelling messaging that aligns with People.ai’s unique value proposition
• Produce a variety of content, including one-pagers, slides, demo tours, blogs, and FAQs, to drive product awareness and adoption
• Draft and distribute a quarterly product newsletter to keep internal and external audiences informed
• Work closely with customers during beta programs to collect insights that shape product positioning and messaging
• Develop engaging product explainer videos and demo tours to simplify complex AI-driven concepts
• Write product-specific blogs and campaigns to drive awareness, adoption, and engagement
• Interview customers and create compelling case studies showcasing the real-world impact of People.ai solutions

Preferred Qualifications

• Familiarity with AI & sales tech and how they impact GTM teams
• Experience building demo tours with products like Storylane
• Experience supporting sales enablement initiatives, including playbooks, talk tracks, and competitive intelligence
• Data-driven mindset—able to analyze adoption metrics and adjust marketing strategies accordingly

Benefits

• Commissions or bonus programs (target included in OTE)
• Equity
• Benefits