Product Marketing Manager, Senior Product Marketing Manager

Summary

Join StackAdapt, a leading self-serve advertising platform, as a Product Marketing Manager or Sr. Product Marketing Manager to spearhead go-to-market initiatives for our new martech products. This pivotal role involves developing and executing strategies to drive adoption, retention, and awareness. You will be responsible for creating compelling product narratives, conducting market research, gathering customer feedback, and collaborating with cross-functional teams. StackAdapt is a remote-first company, open to North American candidates. The ideal candidate possesses significant experience in product marketing within the martech and adtech sectors, along with strong analytical, communication, and collaboration skills. StackAdapt offers a diverse and inclusive workplace.

Requirements

• 3-5 years for PMM, 5+ Years for Sr. PMM in Product Marketing: Specialized in martech with experience in adtech
• In-depth understanding of the martech ecosystem, including email, SMS, cross-channel messaging, CDP data intelligence, reporting and analytics, and industry trends
• A proactive approach, excited about shaping StackAdapt's strategy and driving measurable impact
• Ability to analyze market trends, customer needs, and competitive dynamics to influence strategic decisions
• Proven ability to work cross-functionally with sales, product, advertising technologies, and marketing teams to achieve business objectives
• Exceptional written and verbal skills, able to distill complex concepts into clear, engaging messaging
• Experience creating and delivering effective sales enablement materials that drive product understanding and adoption across North America, Latin America, EMEA, and APAC

Responsibilities

• Develop and drive go-to-market (GTM) strategies for our new martech products, including email, cross-channel messaging and customer data capabilities
• Create compelling product narratives and positioning that communicate the unique value of StackAdapt’s solutions
• Lead market research and competitive analysis to pinpoint opportunities and refine StackAdapt’s position within the industry
• Gather feedback from customers and internal teams to identify pain points, challenges, and areas for improvement in both products and marketing strategies
• Write and deliver high-impact sales tools, including pitch decks, one-pagers, and sales plays, to empower sales teams and support client engagements
• Partner closely with product, demand gen, and content teams to drive alignment on product marketing initiatives and overarching business goals
• Monitor product performance and marketing efforts through KPIs, providing insights and recommendations to improve go-to-market effectiveness

Benefits

Remote work