Product Marketing Manager

Summary

Join SupportYourApp, a leading Support-as-a-Service company, as a Product Marketing Manager. You will play a key role in establishing SupportYourApp as the top choice for companies seeking to enhance their support services. Collaborate closely with the VP of Product to test, grow, and improve our products, ensuring we meet our goals and deliver exceptional value to our customers. This fast-paced role demands strategic planning and swift execution; a willingness to embrace calculated risks is essential. We seek a Product Marketing Manager with B2B experience, a clear vision, and the confidence to lead. Help us redefine the future of customer support!

Requirements

• Fluent communication skills in written and spoken English (at least C1)
• Experience with US, EU markets
• B2B Marketing Experience: At least 3 years in B2B marketing with a proven track record of bringing in leads and driving revenue
• SaaS Knowledge: Experience with selling software to businesses and managing longer sales cycles
• SEO & Copywriting: Ability to create content that speaks to business decision-makers and optimizes search engine rankings
• Data-Driven Approach: Familiarity with tracking leads, measuring conversions, and using numbers to guide your next steps
• Email Campaign Expertise: Experience with creating email flows for businesses, including follow-ups and outreach sequences
• Working with Teams: Ability to work closely with sales and product teams to understand goals and improve messaging
• CRM & Tools Know-How: Comfortable with tools like HubSpot, Salesforce, and LinkedIn Ads
• Clear Communicator: Able to explain plans, ideas, and results clearly and directly

Responsibilities

• Develop and implement a successful marketing strategy for the product to effectively communicate product value to the market and to achieve business goals
• Plan and execute marketing budget
• Conduct thorough market research and competitor analysis to identify trends, customer needs, and differentiation opportunities
• Collaborate effectively with cross-functional teams to execute marketing plans flawlessly
• Build comprehensive go-to-market (GTM) plans for new product launches
• Based on market research results, craft compelling product positioning and messaging that highlights the product’s unique value proposition and resonates with target customers

Benefits

• Business hours
• Opportunity to work fully remotely
• Inclusive international environment
• Compensation in USD
• Good bonuses for referring friends
• Paid intensive training and probation
• Work-life balance
• Responsive management interested in your growth and long-lasting cooperation
• Greenhouse conditions for self-development